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Why Personal Communication Means More Now

Associations Now

Generative AI can make communication more efficient but less trustworthy. While that gets sorted out, though, leaders and managers will likely be prone to doing some dumb things when it comes to communicating. No one wants to be spammed, and no one wants to feel like they were part of some lazy recruiter’s bulk messaging.”

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

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Community Leadership: Getting Everyone to Participate

Higher Logic

Leadership hype always focuses on the C-suite – are your executives on social media? Do they have direct contact with customers or community members through formal feedback systems or a product advisory board? Do they understand shared value for your community initiatives? Extend leadership beyond traditional roles.

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How Leaders Can Improve Retention 

Associations Now

Recruitment is close behind at 30 percent.) But dissatisfaction stems “largely because those benefits aren’t aligned with employees’ actual needs or because the organization doesn’t effectively communicate the availability of well-being benefits,” according to the report. Minding well-being is one path to better retention.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Can associations and their chapters help bring community to our society of loners? Social fitness.

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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. But more importantly, communicating these benefits is key. The ability to expand their resume by serving in leadership roles or on a committee is compelling. Click To Tweet.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Thought leadership is a strategy that seems tailor-made for associations. Here’s one significant challenge.