Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Notices or articles don’t have to be long. Has your association conducted a member survey of any kind recently?

Communications 82

Communications Video Survey millennials 82

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Ngage Management

APRIL 26, 2023

Engaged members are happy members, right? But how do you foster member engagement, and therefore achieve member retention? First, let’s define member engagement: it is the continuing interaction between an association and a member for beneficial value.

Committee 52

Committee Survey Newsletter Social Media 52

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved.

Association Management 52

Association Management Tips Software Social Media 52

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 61

Communications Content Survey Analysis 61

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% Many have focused on email communications.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. This is one of those articles I can see returning to again and again.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Hear about some major considerations for online engagement. Online learning myths.

Montana 259

Montana Revenue Case Study Conference 259

Higher Logic

MAY 4, 2017

It may get people to log in to your online community once, but it will do little for long-term engagement. That’s why this article isn’t about how to write the perfect email or personal note. Ways to get in touch with the community manager and other important points of contact, such as technical support or customer service.

How To 168

How To Communications Content Tips 168

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. For example, your organizations can offer each other: Advertising space in emails or newsletters. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. For example, your organizations can offer each other: Advertising space in emails or newsletters. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Study. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? More info/register. Host: KiKi L’Italien, founder, Amplified Growth.

LMS 276

LMS Pennsylvania Innovation Education 276

.orgSource

AUGUST 28, 2023

Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. For example, discounts on meetings or membership in exchange for an article or an appearance.) And, don’t rely on information that’s several years old.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JUNE 16, 2023

You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. More info/register. Mon 6/19 at 8 a.m. –

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Hear about some major considerations for online engagement.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Young professionals. Host: Splash.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. Presenters: Tim Zanker, CEO of O’Keefe Communications. Rachel Schwerin, Senior Producer at O’Keefe Communications.

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LMS Nashville Strategy Video 370

Association Success

MARCH 12, 2019

I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. The membership actions and usage/consumption/engagement metrics will drive our centralized content creation. So, what does this look like?

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Certificate Discount Team Content 109

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Clearly Communicate Your Value. If your mission is to champion the industry, every article should advocate for your members. Increase Member Engagement.

Directory 61

Directory Communications Content Survey 61

MemberClicks

OCTOBER 25, 2022

It helps you: Make decisions about where to invest your time and budget Understand your members more Can help you personalize your communications Predict revenue and goal opportunities. If you don’t have software and use a bunch of tools for forms, emails communication and to run your website, you can easily miss or lose data.

Software 52

Software Process Communications Newsletter 52

Association Adviser

DECEMBER 19, 2017

Personalizing one-to-one communications (for example, through Rasa.io ). Do you receive a newsletter with news customized to your interests? can also learn a member’s likes and interests based on what they click on within an email they already receive. Then you are touched by AI-powered tools already! Tools like Rasa.io

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Personalizing one-to-one communications (for example, through Rasa.io ). Do you receive a newsletter with news customized to your interests? can also learn a member’s likes and interests based on what they click on within an email they already receive. Then you are touched by AI-powered tools already! Tools like Rasa.io

Newsletter 60

Newsletter Tools Case Study Report 60

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. What is member retention? Member retention is a measurement of returning members you have in your organization. Run a member satisfaction survey.

Process 52

Process Strategy Tips Discount 52

Associations Now

MAY 22, 2017

Get board members engaged with your organization’s fundraising efforts. Raising money is a vital part of any association, but getting board members to participate in fundraising activities can be challenging. Make your online engagements a little more fun. Also: Generational shifts are here. Take advantage of your data.

millennials 63

millennials Newsletter Member Engagement Marketing 63

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Innovation 273

Innovation Conference FAQ Industry 273

Fonteva

MARCH 2, 2021

At GivingMail, we specialize in helping nonprofit organizations make the most out of direct mail communication. Our experiences boosting engagement have taught us four key lessons for how to improve response rates and use direct mail as a solution to fill communication gaps your organization might have with its members.

Software 52

Software Communications Membership Management Examples 52

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Marketing and communication options.

System 40

System Software Tools Association Management 40