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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

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Why Your Strategy Needs a Story

Associations Now

Communicating your association’s reason for being is essential for leaders. Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales.

Strategy 120
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Tools and Software Every Professional Association Needs

Nimble AMS

The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more. Event management: Plan, communicate and take registrations for your events.

Tools 140
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Association Brain Food: 2.9.24

Reid All About it

Attendees expect associations to use AI, data analytics and other tools to enhance their event experience. Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I find good reads there, including many of the articles I share here. Event trends.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Can associations and their chapters help bring community to our society of loners? Social fitness.

DC 263