WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue.

LMS 244

LMS Utah Indiana DC 244

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 126

Content LMS Class Course 126

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Associations have a wealth of content at their fingertips. True or false? That’s easy.

Revenue 63

Revenue Content Survey Newsletter 63

Blue Sky eLearn

MAY 9, 2017

Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Identify what problems your target audience is trying to solve and design content as their solution super highway. Grab the Eye.

Content 128

Content eBook Course Tools 128

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?

Tools 122

Tools Content Marketing Newsletter 122

Higher Logic

AUGUST 29, 2017

You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. As you increase website traffic, you’ll increase donations and fundraising revenue. Why Website Traffic Matters to Nonprofits.

Revenue 174

Revenue How To Content Project 174

Socious

JANUARY 4, 2017

That’s why we’ve put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics.

millennials 100

millennials Member Engagement Video Software 100

Associations Now

AUGUST 21, 2023

By planning goals and criteria early, staying aware of member needs, and anticipating potential pitfalls, associations can create a content hub that benefits members and the organization. For example, if you decide the hub is a member-only benefit, that will help clarify who should have access to it and how to organize content and resources.

Content 52

Content Committee Examples Resources 52

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Content doesn’t have to be fully unique,” she said. It doesn’t.

Revenue 84

Revenue Team Communications Content 84

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

GrowthZone

MARCH 23, 2021

Ensure ad order is set to random, equal distribution, so the only way to see a new ad is to click on another article. Kyle Sexton is the founder of ChamberThink Strategies and publisher of Chamber Today , done-for-you content for chambers and economic development organizations.

Revenue 88

Revenue Tips Team Content 88

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. Well, not quite. scrutiny of Chinese fishing grows.

Revenue 272

Revenue Austin Tools Education 272

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Associations Now

MARCH 25, 2020

Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused on niche content, experts say. Perhaps you give away your content for free. And the content isn’t necessarily generated to delight the consumer.

Revenue 66

Revenue Content Strategy Products 66

Nexus Marketing

JUNE 27, 2023

While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to providing high-quality content, we leverage ChatGPT to streamline parts of the content creation process and add educational value to our articles.

Process 40

Process Content FAQ Guidelines 40

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. It’s easier to repurpose existing content than design a program from scratch. What’s in a digital products portfolio? Survey reports. Educational videos. Podcast episodes.

Products 59

Products Revenue Case Study Content 59

Higher Logic

MARCH 2, 2016

How can you effectively help your community lend a hand in content creation for your organization? It also brings in revenue for Duolingo, helping the service remain free and without ads. It also brings in revenue for Duolingo, helping the service remain free and without ads. How to create content out of your community?

Content 120

Content Software Project Course 120

Reid All About it

FEBRUARY 9, 2024

I find good reads there, including many of the articles I share here. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. And, yes, she brings up privacy and intellectual property concerns too. Twitter tips. I’m still tweeting. 1 CAE credit.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

Velvet Chainsaw

OCTOBER 14, 2021

Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Use-it-or-lose-it budgeting is alive and well in many corporations and is a real threat to near-term show revenue. Three Strategies for Protecting Expo and Sponsor Revenue. Double down on sponsorship.

Revenue 59

Revenue Newsletter Social Media Maine 59

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Yes, given half a chance.

Revenue 205

Revenue Content Chicago Leadership 205

Association Success

DECEMBER 31, 2019

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at AssociationSuccess.org have published in 2019. The post See the top 10 articles from AssociationSuccess.org in 2019 appeared first on AssociationSuccess.org.

LMS 83

LMS Newsletter Certificate Social Media 83

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and more.

Tools 272

Tools Strategy Revenue Technology 272

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Engaging and relevant content is probably first on your list, as it should be. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Engaging and relevant content is probably first on your list, as it should be. If non-dues revenue isn’t where you want it to be, chances are your member engagement isn’t, either.

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? I’m delighted to be a part of this list of must-read newsletters for association professionals.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Blue Sky eLearn

MARCH 3, 2020

Before you endeavor to produce a virtual conference, make sure you are investing in content with broad audience appeal. Design a conference that offers a variety of content that is new and engaging. After you have drawn your audience to your site, it is crucial to maintain their interest by diversifying your conference content.

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Conference LMS Content Process 254

Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Event safety. More info/register. More info/register.

San Diego 370

San Diego Revenue Strategy Content 370

Association Adviser

NOVEMBER 11, 2016

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.

Revenue 87

Revenue Directory Cost Discount 87

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Should sponsored content be permitted in your member communications?

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

MARCH 31, 2017

Is your association taking advantage of all the event-related content that your annual conference generates? While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. An Annual Content Treasure Trove.

Content 60

Content Tips Video Newsletter 60

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead.

Chicago 195

Chicago Certificate Marketing Content 195