Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Members will quickly figure out which blog suits their information needs based on the time they have, the topic they want to know more about. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Montana 259

Montana Revenue Case Study Conference 259

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

NOVEMBER 3, 2023

TopClass LMS describes how to convince your audience to invest in their personal growth and improve their lives by participating in association programs. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. Chapter communications. Don’t subscribe?

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization. Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

FEBRUARY 9, 2024

I find good reads there, including many of the articles I share here. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Twitter tips. I’m still tweeting. 1 CAE credit. 1 CAE credit.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. This is one of those articles I can see returning to again and again.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

DECEMBER 6, 2019

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. You’re not alone.

LMS 221

LMS Software Revenue Cost 221

Association Freak

JANUARY 20, 2023

Reading Time: 3 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? How to grow engagement? Understanding The Impact of Non-Members In purely financial terms, these customers are possibly more valuable than most of your members. But they should become members!”

Revenue 72

Revenue Recruiting Recruitment Member Engagement 72

Association Freak

NOVEMBER 16, 2022

In purely financial terms, these customers are possibly more valuable than most of your members. Someone who attends two to three events each year, every year is probably contributing more revenue than a member who simply pays their dues. They will probably be more loyal than unengaged members, too. “But

Revenue 82

Revenue Recruiting Recruitment Member Engagement 82

Reid All About it

APRIL 2, 2021

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article.

Revenue 335

Revenue Conference Industry Strategy 335

Disciple Media

OCTOBER 25, 2023

Recurring revenue stream: For those considering the business aspect, membership communities offer a promising revenue model. Unlike one-time transactions, members contribute recurring fees—monthly, quarterly, or annually—for continued access to the community and its resources.

How To 36

How To Price Guidelines Content 36

Aptify

OCTOBER 30, 2022

Here’s how to get non-techy staff on board with new membership management software. I’ll go prepare an email reminding our members how careful we are with their data. Where could I learn more about how this works? . Programmer: I’ll send you a link to an article with a great explanation.

Membership Management 72

Membership Management Software How To Tips 72

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model.

Revenue 195

Revenue Survey Leadership Education 195

Association Adviser

APRIL 2, 2019

Without the help of survey participants telling us that getting through to members is still a huge challenge, we would not be able to continue bringing you articles and essays with ideas about how to outsmart the ever-growing field of information outlets, and reach members when it matters most. You’re welcome!

How To 61

How To Survey Communications Video 61

Reid All About it

JUNE 26, 2020

Now he’s sharing the “woes and wows” of his experience in an article at EdSurge as well as “three tips for virtual conference organizers to consider, based on hours of my life that I will never get back.”. How the pandemic put a magnifying glass on sponsorships. Hear about some major considerations for online engagement.

Montana 370

Montana Conference Content Education 370

Reid All About it

AUGUST 11, 2023

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members?

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

AUGUST 27, 2021

Your participation will help provide valuable insight into how the role of virtual conferences has changed over the past 12-18 months. Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

APRIL 9, 2021

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Heavy workload. Quick hits. Michael Tatonetti, CAE ).

San Diego 370

San Diego Revenue Strategy Content 370

Disciple Media

NOVEMBER 1, 2023

Prepare your membership business model Crafting an effective membership business model goes beyond revenue generation—it’s about curating an experience that resonates with your target audience. Your choices set the tone for both your revenue streams and how satisfied your members will feel. Now, here’s a thought.

How To 36

How To Price Content Tips 36

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Member parents. You want to be indispensable to your members? Sponsors and exhibitors.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

JUNE 2, 2023

Determine what your organization needs, how to prioritize those needs, how to review the products available, and how to select the right system. Digital marketing professionals can capitalize on this newly digitized channel to create personalized, engaging experiences that drive business growth. CAE credit. .

Technology 195

Technology Chicago Education System 195

Association Freak

JANUARY 20, 2023

Reading Time: 4 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? Your Nonmember Customers May Be Your Best Customers How to grow engagement? Someone who attends two to three events each year, every year is probably contributing more revenue than a member who simply pays their dues.

Recruiting 72

Recruiting Recruitment Revenue Member Engagement 72

Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. Engage Your Audience Everywhere: Onsite, Online, On Demand Everyone’s busy. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

NOVEMBER 14, 2023

During the pandemic, Allison Gault, CAE, director of member engagement at the Medical Group Management Association, began to get calls from several of MGMA’s state affiliates. In the event of a disaster that causes a major revenue driver to decline, the association wanted to know if the affiliates could continue operating. “We

Strategy 57

Strategy Revenue Report Review 57

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. A site that lets you access articles behind paywalls. Chapter coaching.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

JULY 10, 2020

In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. More info/register (fee for MPI non-members). How to Go Virtual (While Still Creating an Engaging Experience). Virtual conference sponsorships.

Montana 365

Montana Content Price Strategy 365

Reid All About it

NOVEMBER 27, 2020

Working on a suicide helpline changed how Natalia Dashan talks to everyone. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Socious

SEPTEMBER 1, 2016

In the last several years they’ve begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

Revenue 112

Revenue Tips Industry How To 112

Associations Now

FEBRUARY 10, 2016

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. More on engagement, this time focusing on getting members active in online communities.

Analysis 40

Analysis Member Engagement Marketing Innovation 40

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. .

Software 148

Software Association Management Price Membership Management 148