Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Change management. Quick hits There is no happiness dial. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. The willingness to see from a different perspective and the courage to innovate should also characterize your attitude to digital initiatives. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

SEPTEMBER 9, 2019

Planners share why host destinations don’t need to be large in size to deliver on expertise, collaboration and innovative resources for attendees. There’s more to the city than people realize, both in scientific innovation and cultural capital. This article is brought to you by Business Events Canada.

Innovation 78

Innovation Committee Conference Resources 78

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity.

Tools 274

Tools Strategy Revenue Technology 274

Spark Consulting

OCTOBER 24, 2013

. “ The Real Privacy Problem ” – long but fascinating article about some of the deeper issues at play in debates about privacy, freedom, and big data. blog roundup cool technology fundraising innovation leadership marketing membership social media Associations Now Beth Kanter sxsw Technology Review Twitter Wikipedia'

Social Media 150

Social Media Review Technology Innovation 150

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m.

Education 195

Education Committee Recruiting Recruitment 195

Spark Consulting

MARCH 26, 2014

This is a great article, BTW.). The key to innovation? blog roundup innovation leadership marketing membership social media Associations Now Copyblogger Facebook John Haydon online advertising professional development Shelly Alcorn Technology Review Twitter' Is your association ready for the visual revolution ?

Social Media 150

Social Media Review Innovation Tips 150

Reid All About it

MARCH 11, 2022

This is one of those articles I can see returning to again and again. ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Subculture

SEPTEMBER 21, 2011

Disruptive Innovation Coming to Nonprofits. You want innovation? Check out this article from Fast Company on how Howard Buffett plans to invest in the nonprofit community - but with a catch. The Waning Days of Leadership in Association Management. innovation. (6). leadership. (9). marketing. (2).

Innovation 100

Innovation United States Association Management Education 100

Reid All About it

JUNE 12, 2020

You’ve probably seen articles over the past few years about the death of the trade show. Join this timely discussion of commitment to action and sustainable change in regards to increasing representation in leadership, supplier diversity and inclusive event practices. Identify signals in the market that can impact how you operate.

Montana 243

Montana Leadership Tools Innovation 243

.orgSource

OCTOBER 24, 2023

What’s the first lesson of Leadership 101? In an article titled “Why Leaders Lose Their Way,” Harvard business professor, Bill George, explains why the disconnection from personal reality can happen like this. Participants find guidance, innovative thinking, and the opportunity to view their roles through a new lens.

Leadership 88

Leadership Class Team Communications 88

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

Resources 60

Resources Marketing Case Study Innovation 60

Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

Social Media 154

Social Media Survey Tools Innovation 154

Jamie Notter

JANUARY 2, 2014

There is an article in the December 2013 issue of the Atlantic titled, “ They’re Watching You at Work.” ” It’s not so much about privacy or spying, as it is about big data, and how that can be applied, not to sales and marketing, but to the work of leadership and management. Seriously.

Leadership 70

Leadership Innovation System Examples 70

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Still on Jamie, he clued in me in to a fantastic article that examines the concept of white privilege , Unpacking the Invisible Knapsack. Want to innovate in 2013?

Social Media 150

Social Media Review Innovation Survey 150

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. I’m seeing a wave of articles about the “bad science” of generationalism. Thought Leadership Session: Associations’ Future Strategies.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Spark Consulting

MAY 15, 2013

Great article on teen behavior on “social” channels. (h/t Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference.

DC 150

DC Innovation Review Leadership 150

Vanguard Tech

MARCH 8, 2013

This week’s theme is about leadership – new methods, considerations and news worthy commentary. Social Business & Leadership. When leaders embrace this mindset and encourage those around them to do the same them foster collaboration and innovation. Marketing Leadership Through the Technologist. Let’s dive in.

Leadership 70

Leadership Organization Chicago Social Media 70

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

NOVEMBER 30, 2018

It includes a curated list of articles that will prep you for each of the conference pathways. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Presenters: Brooke Currence, VP Marketing, Give Lively.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

FEBRUARY 1, 2013

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

Social Media 150

Social Media Content Innovation Leadership 150

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In a Harvard Business Review Article , authors Robert S. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. The organization has a multilayered process for innovation.

Strategy 88

Strategy Innovation Process Products 88

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. A recent McKinsey & Company article stresses the importance of finding an answer. Or rather, you need an “institutional capability,” something you do “consistently … better than competitors,” the article stated. “It

Proposal 111

Proposal Course Education Innovation 111

WBT Systems

JANUARY 24, 2017

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

Certificate 150

Certificate Education millennials Innovation 150

Reid All About it

AUGUST 18, 2017

Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content.

Price 154

Price DC Washington Team 154

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. 1 CAE credit.

Raleigh 259

Raleigh Review Class Education 259

Spark Consulting

AUGUST 28, 2013

A recent NTEN article lays out the basics and urges you to get started! Should the role of Chief Marketing Officer be eliminated ? If, like me, you didn’t get tickets to the ceremony on the Mall today, at least we can watch Dr. Martin Luther King Jr.’s ’s historic speech: Take the time to listen to the whole thing.

Social Media 150

Social Media Review Washington Technology 150

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

Spark Consulting

APRIL 5, 2016

Reading a recent article in the Harvard Business Review on the topic of “ customer journeys ” got me thinking about their role in the association space. Journey innovation: continuing to test, learn, and iterate to create new value for the customer and, as a result, for your organization. Find clients.

Review 150

Review Products Team Committee 150

Reid All About it

OCTOBER 29, 2021

They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. Flexible work model. Learning design.

Revenue 195

Revenue Survey Leadership Education 195