Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. Listen to member conversations.

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Content Video Resources Team 98

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

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Revenue Content Chicago Leadership 205

Reid All About it

AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Change management. Quick hits There is no happiness dial. Caputo, J.D.

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Chicago Certificate Marketing Content 195

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

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Resources Examples Products Guidelines 130

Associations Now

MARCH 1, 2024

For association execs, that represents both a leadership opportunity and a market opportunity. According to an HBR article on Zhang’s research, “managerial job postings that required collaborative skills and experience increased by three times between 2007 and 2021.

Recruiting 59

Recruiting Recruitment Review Leadership 59

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m.

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.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.

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Event Planning Cost Revenue Conference 98

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach. A new episode is posted every Monday by 1 p.m. Tue 1/7 at 12 p.m. 1 CAE credit.

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Chicago New Jersey Arlington Committee 259

.orgSource

OCTOBER 24, 2023

What’s the first lesson of Leadership 101? In an article titled “Why Leaders Lose Their Way,” Harvard business professor, Bill George, explains why the disconnection from personal reality can happen like this. leadership, or the qualities needed for success in digital markets. Begin with yourself. Be the change.

Leadership 88

Leadership Class Team Communications 88

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

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Resources Marketing Case Study Innovation 60

Vanguard Tech

MARCH 8, 2013

This week’s theme is about leadership – new methods, considerations and news worthy commentary. Social Business & Leadership. Marketing Leadership Through the Technologist. Marketing has fundamentally changed in the past few years. I’ve mentioned before how marketers need to lead by doing. Let’s dive in.

Leadership 70

Leadership Organization Chicago Social Media 70

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

SCD Group

SEPTEMBER 9, 2012

6 Articles for Association Executives. With the goal of growing the membership, coupled with generating new sponsorship opportunities, associations would be well served to consider their own thought leadership campaigns. Content marketing serves as a magnet for members, donors and prospects. Causeaholic. AMR Management Services.

Content 40

Content Revenue Marketing Price 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips. to 1 p.m. –

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Newsletter Certificate Denver Case Study 266

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

Higher Logic

MARCH 6, 2018

The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Then move up to more time-consuming activities like writing articles, hosting regular events (such as AMA chats), and even mentoring a few of your members.

How To 266

How To eBook Software Library 266

SCD Group

JULY 22, 2012

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration. Explore marketing channels. Causeaholic. AMR Management Services.

Discount 40

Discount Price eBook Recruiting 40

Reid All About it

OCTOBER 29, 2021

They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. Flexible work model. Learning design.

Revenue 195

Revenue Survey Leadership Education 195

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more.

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Newsletter Case Study Library Member Engagement 52

Spark Consulting

OCTOBER 24, 2013

. “ The Real Privacy Problem ” – long but fascinating article about some of the deeper issues at play in debates about privacy, freedom, and big data. blog roundup cool technology fundraising innovation leadership marketing membership social media Associations Now Beth Kanter sxsw Technology Review Twitter Wikipedia'

Social Media 150

Social Media Review Technology Innovation 150

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Stronger by Association. Why bother?

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Content Columbus Marketing Ohio 40

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts.

Price 60

Price Leadership Discount Strategy 60

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. COVID perspective.

Video 221

Video Certificate Review LMS 221

Spark Consulting

SEPTEMBER 4, 2013

The article referenced has lots of good advice how, but in my experience, one change removes about 99% of the problems: no anonymous commenting. blog roundup community cool technology diversity leadership marketing membership Apple Associations Now Google Harvard Business Review HubSpot Jeffrey Cufaude'

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Review Leadership Member Engagement Technology 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. 1 CAE credit.

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Raleigh Review Class Education 259

Mariner Management

OCTOBER 11, 2021

Equally important is related to raising awareness around how data about Latinos may be skewed and that isn’t good for any of us ( read the NPR article ). And be sure to check out these articles in Association Now. The post National Hispanic Heritage Month 2021 appeared first on Mariner Marketing & Management, LLC.

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Project Video Member Engagement Leadership 62

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Hear what works, where to focus your resources, marketing, management, and tracking. Quick hits. Stan Garfield ). More info/register.

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Revenue Conference Industry Strategy 335

Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

AUGUST 18, 2017

Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content.

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Price DC Washington Team 153

Spark Consulting

MARCH 26, 2014

This is a great article, BTW.). blog roundup innovation leadership marketing membership social media Associations Now Copyblogger Facebook John Haydon online advertising professional development Shelly Alcorn Technology Review Twitter' Is your association ready for the visual revolution ? “Oh, he’s just lucky.”

Social Media 150

Social Media Review Innovation Tips 150

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership.

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MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Association management is the combination of both human skills and leadership, with effective and efficient systems based on core values. The answer is management.

Association Management 52

Association Management Tips Software Social Media 52

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Still on Jamie, he clued in me in to a fantastic article that examines the concept of white privilege , Unpacking the Invisible Knapsack. Big list this week.

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Social Media Review Innovation Survey 150