Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Change management. Quick hits There is no happiness dial. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. Listen to member conversations.

Content 88

Content Video Resources Team 88

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. appeared first on NXUnite by Nexus Marketing.

Resources 130

Resources Examples Products Guidelines 130

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 64

Revenue Content Survey Newsletter 64

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. I’m seeing a wave of articles about the “bad science” of generationalism. Thought Leadership Session: Associations’ Future Strategies.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m.

Education 195

Education Committee Recruiting Recruitment 195

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

MARCH 6, 2018

The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. Then move up to more time-consuming activities like writing articles, hosting regular events (such as AMA chats), and even mentoring a few of your members.

How To 266

How To eBook Software Library 266

Spark Consulting

JULY 29, 2014

A few weeks ago, the Washington Post ran an article about some of the latest developments in military leadership , and, as part of it, they shared the idea of the Mission Command Mindset. ” (That’s an actual recent example from a $100M annual revenue association client.). leadership'

Leadership 150

Leadership Washington Review Revenue 150

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

APRIL 9, 2021

But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Fri 4/9 at 10 a.m.* – Overcoming Leadership Challenges in the Boardroom (NYSAE Engagement Lounge). The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2%

San Diego 370

San Diego Revenue Strategy Content 370

Associations Now

MARCH 26, 2023

Associations have eagerly returned to in-person conferences in the past year because attendees say they want them, and because they’ve traditionally been top revenue drivers. Exhibitors need more persuading to return to the tradeshow floor after a couple of years of spending their marketing dollars elsewhere.

Survey 75

Survey Revenue Team Education 75

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge. The Results.

Case Study 76

Case Study Texas Guidelines Revenue 76

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! Host: Fridays@4.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Potomac Core

FEBRUARY 11, 2019

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. ACI Annual Convention that provides opportunities for the Industry to market and sell products. 16% decrease in CEOs who say they are “very confident” in revenue prospects for the next 12 months.

Survey 158

Survey Revenue United States Committee 158

Reid All About it

AUGUST 18, 2017

Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content.

Price 153

Price DC Washington Team 153

SCD Group

SEPTEMBER 9, 2012

6 Articles for Association Executives. How to Dramatically Grow an Associations Membership and Sponsorships By Russ Alan Prince and Bruce Rogers via Forbes To a large degree, when an association grows its membership it’s able to generate meaningful revenues that can be applied to benefitting the members. Causeaholic. at 5:04 PM.

Content 40

Content Revenue Marketing Price 40

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. 5 Product Management Principles to Adopt.

Content 97

Content Conference Revenue Discount 97

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Some of these expense increases are due to labor issues, supply chain and pressure to restore revenue by venue owners and cities to at least pre-pandemic levels.

Cost 59

Cost Price Survey Revenue 59

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. And now for something completely different…I enjoyed this article about hypnosis from Aeon. Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership.

DC 184

DC Project Ohio Washington 184

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. COVID perspective.

Video 221

Video Certificate Review LMS 221

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Volunteer Leadership – Inviting new owners to participate on the Board of Directors (with a potential pathway to the Officer level) or to participate in key Association committees.

DC 132

DC Arlington United States Virginia 132

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

Resources 43

Resources Marketing Case Study Innovation 43