Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Impexium recommends five strategies for a change management framework. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. You'll find articles, interviews, case studies and more.

Library 219

Library Products Video Course 219

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52

Process Strategy Tips Discount 52

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m.

Education 195

Education Committee Recruiting Recruitment 195

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. Listen to member conversations.

Content 88

Content Video Resources Team 88

Nexus Marketing

MAY 1, 2024

How to apply this: Consider creating comprehensive guides, FAQ sections, and how-to articles that provide complete answers to user questions. Adaptive SEO Strategies: Key insight: This is a fast-evolving space and SEO practices will continue to evolve with the launch of SGE.

FAQ 40

FAQ Content Industry Leadership 40

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Hear what works, where to focus your resources, marketing, management, and tracking. Quick hits. Stan Garfield ). 1 CMP credit.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. This is one of those articles I can see returning to again and again. ASAE’s Diversity Executive Leadership Program (DELP). Cryptocurrencies.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Associations Now

SEPTEMBER 7, 2017

A case for marketing your magazine and some ways to do it. . A lot of for-profit brands are bringing print back into their communications plans, but what’s happening is that they haven’t brought the traditional model back,” said Jaime Andriopoulos, vice president of client strategy at content marketing agency Imagination. “A

Marketing 86

Marketing Video Social Media Content 86

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Cheri Keith, Head of Strategy, ON24. Quick hits. More info/register (must join before registering). Host: Fridays@4. More info/register.

Revenue 195

Revenue Technology Conference Education 195

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

JANUARY 3, 2020

You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Tue 1/7 at 12 p.m. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

Reid All About it

JUNE 12, 2020

You’ve probably seen articles over the past few years about the death of the trade show. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Now it’s time to recover, relaunch, and rebound.” 86 exhibit booths.

Montana 243

Montana Leadership Tools Innovation 243

Association Adviser

OCTOBER 30, 2018

Now that we know both traditional and trending forms of communication for vital for members, the question becomes: How does your staff balance all these communication platforms and create a content strategy that doesn’t overwhelm members with messages coming from all directions? Repurpose content whenever and wherever possible.

Communications 185

Communications Social Media Newsletter Content 185

Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market.

Social Media 153

Social Media Survey Tools Innovation 153

.orgSource

OCTOBER 24, 2023

What’s the first lesson of Leadership 101? In an article titled “Why Leaders Lose Their Way,” Harvard business professor, Bill George, explains why the disconnection from personal reality can happen like this. leadership, or the qualities needed for success in digital markets. Begin with yourself. Be the change.

Leadership 88

Leadership Class Team Communications 88

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Tue 12/17 at 2 p.m.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Keep them open all the time.

Montana 370

Montana Conference Education Tips 370

Reid All About it

MARCH 19, 2021

Questions for leadership. This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. – Virtual Shake-Up 3.0:

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. I’m seeing a wave of articles about the “bad science” of generationalism. Virtual conferences survey. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 9, 2020

Enjoy compelling future-focused learning and discussion about this article. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Unprecedented Leadership During Unprecedented Times (Planet IMEX Association Leadership Forum). Host: Zoom.

Utah 370

Utah LMS Conference Technology 370