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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. . I’m hoping to somehow. Learning subscriptions.

DC 261
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Association Brain Food: 8.11.23

Reid All About it

Impexium recommends five strategies for a change management framework. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Change management. Generational stereotypes.

Chicago 195
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A Spotlight on 10 Top Impact Investors Driving Social Change

NXUnite

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. Essentially, they’ll elevate your content strategy both on and offsite. Does impact investing make a difference?

Directory 130
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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Think of the last excellent blog post or article you read, then ask yourself two questions: Did you care more about where it was published, or the ideas it put forth? MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. How do you decide what to give away?

Content 107
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10 Traits of an Innovation Mindset for Your Association

.orgCommunity

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. 10 elements of the innovation mindset to nurture at your association. #1: 1: Creative curiosity. 1: Creative curiosity.

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Association Brain Food: 6.9.23

Reid All About it

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. 1 CAE credit.

Revenue 205
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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259