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5 resources for boosting recruitment and retention

Association Success

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. If you’re not subscribed, make sure you do ! .

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Our Top 10 Articles from 2022 (& Why You Should Read Them)

MemberClicks

We love sharing our articles with association and chamber folks from all across North America (and even beyond!) We learn a lot about what you care about and are working on by the types of article you like to read. It’s easy to fall into the same routines of outreach, events and recruitment campaigns. Why you should read it.

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How Leaders Can Improve Retention 

Associations Now

Keeping good people will be a growing challenge in 2024, reports say. Recruitment is close behind at 30 percent.) Greg Alexander The ways to address lack of engagement at work are myriad, but two reports suggest a couple of ways to begin looking at the problem. Meaningful benefits and supportive leaders can help.

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Put Community at the Center of Your Publishing Process

Associations Now

AUA’s membership and recruitment campaigns also include information about the article submission process, making it easy for potential contributors to reach out. Revamping the article submission process can be a good starting point. This year, we plan to do video content and reporting at the summit.

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How to Advocate for Increased Marketing Spending

Membership Marketing

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

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Consider flipping the membership equation.

YourMembership

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry.

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How to Handle Performance Review Bias

Associations Now

Every choice has an impact on productivity, recruitment, retention, and other metrics related to staffing. In a recent Harvard Business Review article, organizational behavior expert Paola Cecchi-Dimeglio points out three ways these biases emerge, often to the detriment of female employees.

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