Association Subculture

SEPTEMBER 28, 2009

Association Management Gen Xer Meme - Right Here, Right Now. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. If this cartoon hits you in the same way, then you know where my association counterparts have been for the past few decades. Monday, September 28, 2009.

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. Speaking Engagements. March 16, 2011 3:51 PM.

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Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So this year we asked association executives in our Membership Marketing Benchmarking research to tell us.

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The Hourglass Blog

AUGUST 28, 2010

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. About This Blog. Why Another Blog? Association Management.

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Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The paper introduces you to a few associations that are stepping up to this challenge.

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The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. About This Blog. Why Another Blog?

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Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper. Go check them out!

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Membership Marketing

MARCH 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In these tough times associations have looked to improve their efficiency and do more with less. Speaking Engagements.

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The Hourglass Blog

SEPTEMBER 5, 2011

Possible opportunities for adaptation to association management, maybe? About This Blog. Why Another Blog? Association Management. Management. Other Blogs. Association Subculture. Harvard Business Blog. LifeCourse Blog. Seth Godins Blog. Splash: A MemberClicks Blog.

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The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.

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The Hourglass Blog

AUGUST 29, 2011

Theres a really critical lesson for association professionals in this guest post on Hugh MacLeods blog from Kathy Sierra. Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. About This Blog.

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Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

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The Hourglass Blog

JANUARY 16, 2011

Or if we did make any progress, it would be limited to individual advice for individual situations, and there would be little or no benefit for the larger community of association professionals we were hoping to serve. In this way, I believe our group of association professionals is but a microcosm of the association community at large.

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The Hourglass Blog

MARCH 27, 2011

Where else but in a blog post by Umair Haque. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community.

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The Hourglass Blog

JULY 17, 2010

Im also blogging about it here. By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. It will then describe several barriers to the adoption of these principles that appear common to associations.

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The Hourglass Blog

DECEMBER 14, 2010

Heres another fascinating post about innovation from the HBR blog. Thats an important lesson for any association executive interested in increasing the ability of their organization to generate and execute innovative ideas. About This Blog. Why Another Blog? Association Management. Management.

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SCD Group

AUGUST 13, 2012

AMR Management Services. Stronger by Association. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age.

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The Hourglass Blog

JANUARY 31, 2011

The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. About This Blog. Why Another Blog? Association Management. Management. Other Blogs. Association Subculture.

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GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. European Association Execs View the Need to Redefine Value in Changing World. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Market & Bus Planning (44).

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Off Stage

MAY 20, 2009

20, 2009 - Transparency in Association Management. and the accompanying issues are affecting government policy and workings, and – by extension – what lessons we, as association managers, can learn from what’s happening in Washington. The answer is complicated and worth a book, not a blog.

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Socious

DECEMBER 19, 2016

You may need to create new pages that feature the new keywords, write blog posts, and update the content that’s already performing well with fresh keywords you want to rank for. eBooks, white papers, research, and other offers. Often, if you add keywords you’ll have to build out new content as well. Factor #4) Content and Data.

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Leading Learning

JULY 12, 2021

For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Elizabeth Weaver Engel, M.A.,

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.orgCommunity

JULY 18, 2019

Garth takes issue with the “plethora of product lines” offered by most associations. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget. It’s only a matter of time before LinkedIn Learning comes knocking in your market.

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The Hourglass Blog

MAY 26, 2011

Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy. The WSAE white paper on innovation calls this understanding the mind of your community. About This Blog. Why Another Blog?

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SCD Group

AUGUST 6, 2012

5 info-packed articles for associations: Best of the week. Here are 5 articles that association executives will find valuable: The Insanity of Strategic Planning By Jamie Notter in Get Me Jamie Notter Blog In a keynote session last week about Humanize, I once again challenged the effectiveness of strategic planning. Newer Post.

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AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Simply put - because its what associations do. And if your association does something day-in and day-out, dont you want to make sure youre doing a darn good job at it?

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.

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Associations Now

JUNE 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. ” That, of course, suggests an association must create a positive member experience.

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SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

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AMR Management Services

JUNE 4, 2012

You have two choices when paying for management services: you can hire an executive director and staff which also involves renting office space and equipment. Or, you can contract with an association management firm. This will get you through year one covering staff costs and marketing expenses. StrongerbyAssn on Twitter.

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Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Learn more.

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Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Host: Association Adviser/Naylor Association Solutions. CAE credit.

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.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Mine the invaluable data in your association management system. Don’t forget social media.

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Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think that you have asked one of the fundemental questions that has asked by membership marketers. Speaking Engagements.

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Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

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Fonteva

SEPTEMBER 19, 2019

However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. Make online processes and data management easy for everyone by selecting the right AMS system for you.

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Off Stage

JUNE 25, 2009

Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). One social networking guru I read recently suggested that blogs will replace newsletters.

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