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How to create an association marketing strategy

Freestone

Focus your association’s marketing strategy on attracting new learners to your continuing education program. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Be sure to use an LMS that integrates seamlessly with your AMS.

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Hosts: Answers For Associations and Strategic Membership Solutions Tue 4/16 at 11 a.m.

Revenue 256
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What is a marketing plan & five steps to write one

Freestone

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more.

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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Their advice seems so obvious, yet apparently most associations need to hear it.

Maryland 272
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Badging Platform: Acclaim.

LMS 252
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Association Brain Food Weekly: 6.18.21

Reid All About it

Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center ). How to conquer communication debt aka email/message overwhelm. Ernie Smith, Associations Now ). How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Quick hits. 1 CAE credit.

LMS 369