Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

MemberClicks

NOVEMBER 30, 2023

You’re at the forefront of your trade association, a vital force in shaping the success of professionals in your industry. The real power of your association, however, lies in effective trade association management. In this guide, you’ll explore the essentials of trade association management.

Association Management 52

Association Management Tools Tips Software 52

Ungrated

MAY 26, 2022

As the professional backbone of homeowners associations and condominium communities, community association managers have a special set of skills and expertise that are essential to successful operations and governance. On June 13, CAI will celebrate managers—the more than 55,000 community association professionals in the U.S.

Association Management 86

Association Management Ohio Virginia Social Media 86

YourMembership

SEPTEMBER 18, 2012

Membership Software Association Management Software. Associations. Corporate + Social. Management Team. Put an End to Your Social Media Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Connecting with people from your industry.

Social Media 150

Social Media Software Price Membership Management 150

SBI

OCTOBER 26, 2021

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed.

Social Media 52

Social Media Strategy Resources Content 52

Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier.

Social Media 100

Social Media Georgia Video Certificate 100

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Market perception. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Navigator

JULY 13, 2016

This summer I’m looking for opportunities to explain association management and share how we do it at Verto Solutions. One of my earlier blog posts included a basic overview of association management. Verto Solutions Association Management. Verto Solutions Association Management.

Association Management 100

Association Management Cost Project DC 100

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

Marketing 150

Marketing Social Media Resources Content 150

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

MemberClicks

MAY 13, 2022

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Read on to find: Overview of Association Management Software What is the Best Association Management Software? Overview of Association Management Software.

Software 52

Software Association Management Price System 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification.

Revenue 256

Revenue Price Denver Tools 256

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. 79% of associations open with a welcome email, and 53% provide members with the opportunity to create a member profile. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Nimble AMS

JUNE 27, 2022

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. .

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

Social Media 40

Social Media United States Survey Video 40

Reid All About it

MAY 21, 2021

We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems.

San Jose 369

San Jose Email Marketing Tools millennials 369

Aptify

JULY 1, 2021

Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. Promote these incentives on your home page, in your blog sidebar, in email campaigns, and on social media.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Blue Sky eLearn

MARCH 31, 2020

With a solid foundation of association management tools to help you execute your efforts and a mission that you (and your members) genuinely care about, there’s no reason for you not to attract new members. . A question that association management professionals continue to ask themselves is: Where can I find potential members? .

Directory 239

Directory Association Management FAQ System 239

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

MemberClicks

OCTOBER 24, 2023

You may be wondering about the benefits of trade associations and the role they can play in your industry. To continue offering these advantages, trade associations need to attract new members and ensure their financial health. What is a Trade Association? They come across two businesses that offer similar things.

How To 52

How To Social Media Industry Recruiting 52

Association Adviser

OCTOBER 30, 2018

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. At the same time, print media is seeing a resurgence. Live events remain the No.

Communications 186

Communications Social Media Newsletter Content 186

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

GrowthZone

JUNE 5, 2020

The Certified Association Executive (CAE) Program was established in 1960 by the American Society of Association Executives (ASAE) to promote the highest standards of association management. For over 60 years , it has served to credential association professionals and has stood as a mark of excellence. Leadership.

Certificate 137

Certificate Analysis Survey Social Media 137

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JUNE 18, 2021

Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center ). Ernie Smith, Associations Now ). The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Quick hits.

LMS 369

LMS Certificate America Committee 369

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age.

Marketing 100

Marketing Price Boston Social Media 100

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Will this legislation have consequences for risk-averse associations and their communities? More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Advocate for a position or change in your industry. Don’t forget social media.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Host: ASAE Association Management Company Section Council.

Social Media 170

Social Media DC System Washington 170

Reid All About it

JANUARY 27, 2017

Consultant Sheri Jacobs, CAE, takes a look at “five consumer trends associations shouldn’t ignore and raises some questions to consider as you plan for the future.”. It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Host: ASAE Marketing Section Council.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Consultant Sheri Jacobs, CAE, takes a look at “five consumer trends associations shouldn’t ignore and raises some questions to consider as you plan for the future.”. It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Host: ASAE Marketing Section Council.

Social Media 150

Social Media Case Study Washington Florida 150

Aaron Wolowiec

MARCH 4, 2014

The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries.

Michigan 100

Michigan Social Media Innovation Revenue 100