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Why members should have a seat at the leadership table

Nimble AMS

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. .

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Understanding the ABCs of Association Management Credentials

Association Success

This is especially true when attempting to navigate the alphabet soup of credentials and certifications geared towards association management professionals. Personally, I have often wished for a high-level ‘cheat sheet’ explaining all the acronyms I see in the email signatures of accomplished association leaders. What is it?

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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Managers, check in with your people! Marketing to younger generations. Membership trends. AI prompts.

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Competition is coming for you: 4 strategies to help your association thrive and survive

Nimble AMS

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers.

Strategy 127
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For-profit competition is coming for you: 4 strategies to help your association

Nimble AMS

For example, Mary Sheehan is a product marketing leader for Adobe who started a Women in Product Marketing podcast, wrote a book, and is now offering an education cohort for product marketers that is in direct competition with the Product Marketing Alliance. Emphasize digital-first.

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Association Brain Food Weekly: 4.30.21

Reid All About it

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. If you publish association benchmarking reports, take note of Wes’ observation about trade vs. individual membership associations, it makes a big difference. ( IMEX Association Focus. Quick hits.

Education 354
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Association Management - Building a Vision for Your Conference

Association Subculture

Association Management - Building a Vision for Your Conference. The good news is, I evolved with the help of some of awesome peers and thinkers out here in our association community (Yeah, @jeffhurt , @velchain , @JoanEisenstodt , @jcufaude , @ginsut , @mbobrow , @steveswafford , @asegar - Im looking at you!) leadership. (9).