Association Value How To Marketing Strategy 
Smooth The Path
AUGUST 6, 2018
These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. Why long-time members are reluctant to leave your association.
Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.
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Principled Innovation
MARCH 25, 2013
Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. Even in 2013, association business models based on membership rely heavily on dues revenue.
AssociationChat
SEPTEMBER 22, 2021
Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? In this episode, KiKi shares real-world examples of how other associations have improved everything from meeting attendance to online community by strengthening their value proposition.
Protech
MARCH 11, 2020
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven . ” .
Smooth The Path
MAY 7, 2017
The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. My sleep study illustrates the problem with association data.
Velvet Chainsaw
APRIL 12, 2017
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. This puts the reviewers on more equal ground with the paying attendee in terms of how to evaluate which sessions to attend. Mask the speakers name and company.
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