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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. It’s a time-consuming project of continual change. After completing a few writing jobs, I have room for more client work in my schedule.

Certificate 281

Certificate Price Tools Technology 281

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. It’s a must-read.

Certificate 195

Certificate Education Revenue Marketing 195

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Changing your narrative can change your life. Changing your narrative can change your life.

Technology 370

Technology St. Louis Strategy Products 370

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. You’ll see the next edition on Friday, April 14.

Revenue 227

Revenue Chicago Leadership Education 227

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Frankly, we’re smarter about it now. Online community.

DC 205

DC Recruiting Recruitment Washington 205

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JANUARY 22, 2021

Jay Younger of McKinley Advisors said, ”The passage of time provides us with the gift of perspective — to make sense of each of life’s unpredictable twists and turns.” The joys of being an absolute beginner—for life. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Quick hits.

Innovation 370

Innovation Communications Education Strategy 370

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MARCH 12, 2021

They discuss empowering diverse voices, representation, association name change, and operational agility. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Association technology and analytics.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 11, 2022

Whenever Dean West, FASAE, takes a seat at his blog bar, you can expect a good read. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. The weekly list of free educational events and resources for the association community…. Grassroots advocacy survey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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AUGUST 11, 2023

Change management. Impexium recommends five strategies for a change management framework. The weekly list of free educational events and resources for the association community… Association community. But there’s no replacement for conferences. At ASAE Annual, I met new people and hung out with friends and acquaintances. The SHEconomy.

Chicago 195

Chicago Certificate Marketing Content 195

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APRIL 14, 2023

Marketing automation. With all the hoopla surrounding ChatGPT, it’s easy to forget that many of our existing tools already automate routine (and not-so-routine) tasks. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. CliftonStrengths.

Leadership 195

Leadership Education Revenue Strategy 195

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. But things have changed. The headline says it all: “ Workplaces are in denial over how much Americans have changed.” Career changers. Yeah, pretty ugly. AMS landscape.

Revenue 195

Revenue Technology Education Video 195

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Propel explains how their culture assessment evaluates eight primary culture patterns, your change readiness and where you land on the spectrum from traditional to contemporary to futurist. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing.

Revenue 205

Revenue Certificate Committee Leadership 205

Higher Logic

APRIL 9, 2020

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. After Jive was acquired and things started changing, I knew I wanted to continue building customer communities that would make a difference for organizations and their members, but where to do it?

Tools 296

Tools Products Software Innovation 296

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. The weekly list of free educational events and resources for the association community… Meaningful meetings. They suggest steps for stopping the meeting madness and responsibilities of meeting conveners and participants.

Chicago 205

Chicago Education Certificate Revenue 205

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MARCH 5, 2021

Barry Barresi of Association Ventures interviewed Arlene Pietranton, FASAE, CAE, CEO of the American Speech-Language-Hearing Association, about purpose, curiosity, foresight, diversity, and taking others on the journey through change. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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MAY 3, 2019

Change happens, but chaos is a choice,” she says. I’ll be happy to feature it as long as it’s not product-centric. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. And you know what else?

Tucson 262

Tucson Phoenix Products Tools 262

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NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’ll be happy to feature it as long as it’s not too product-centric. The weekly list of free educational events and resources for the association community…. Who is ADDIE?

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. It’s not until early September, but put NDP on your radar. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The weekly list of free educational events and resources for the association community…. ASAE Gold Circle Awards. Forget “normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

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JUNE 4, 2021

Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Benchmarking chapter data. Quick hits. “I

Video 367

Video Innovation Content Technology 367

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NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Pat on head.

Chicago 174

Chicago DC Washington Software 174

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OCTOBER 23, 2020

Tobin Conley, CAE revisits an old DelCor blog idea: the IT bag. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. However, most don’t plan to make any significant changes. Virtual event production. Association disconnect.

Revenue 300

Revenue Review Content Strategy 300

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Employees spend nearly 2/3’s of their day on work about work, not actual work. Another reason I love my freelance life. The first time I heard about the concept was from Matrix Group—they did a session at ASAE TEC followed by a webinar. How’s that, you say? I’m not surprised.

DC 221

DC Washington Content Education 221

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Change readiness.

Technology 195

Technology Chicago Education System 195

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JANUARY 7, 2022

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Invest in you. Reflection questions. Employee experience. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

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NOVEMBER 19, 2021

Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Jodi Harris, Content Marketing Institute ). Non-dues revenue.

Revenue 195

Revenue Technology Conference Education 195

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Colleges and universities know they need to change to stay competitive.

Revenue 195

Revenue Committee Strategy Technology 195

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JUNE 16, 2023

In the past few editions of Association Brain Food, I included a Good Listens section featuring association-focused podcasts. Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum from traditional to contemporary to futurist. Changing attendee profile.

Project 195

Project Tools Revenue Metro 195

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Now that the future is here, what’s next?

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

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DECEMBER 4, 2020

If we change what we are doing, there is a chance we will have a chance.”. If we change what we are doing, there is a chance we will have a chance.”. The weekly list of free educational events and resources for the association community…. Urgent request for participation in an association professional development survey.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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DECEMBER 3, 2021

Death by PowerPoint was bad in our in-person events, but the 45 Minutes of Lecture and Slides Followed by 15 Minutes of Q&A needs to end yesterday,” he says. (Kat Sullivan, Marketing Solved ). 3 steps to make the most of your best hours of every day. Subscribe to Blog via Email. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

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NOVEMBER 5, 2021

A mindset for change. You will transform your association (and your life) by following the advice in this post from Amith Nagarajan at Sidecar. He explains how a growth mindset can unlock change. A willingness to change is not enough, that’s where the growth mindset comes in. AMS/CRM software selection survey. Quick hits.

Survey 195

Survey Revenue Price Team 195

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FEBRUARY 14, 2020

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.” Not a vanity metric, but a meaningful one.

DC 243

DC Content Education Washington 243

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Love this approach to goals, success and life.

LMS 221

LMS Software Revenue Cost 221