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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word.

Maryland 272
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again.

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Big idea: Successful innovation can be small, too. How do you define innovation? I want to invite you to the real world of innovation: small-sized innovation,” Tatonetti says on Association Success. One way to implement this vision of innovation is to focus on streamlining workflows. Hint, Hint; Nudge, Nudge.

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Association Brain Food Weekly: 1.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? Attention trumps creativity and innovation. That’s the problem with social media today. Tue 1/28 at 2 p.m. – #MONEY: Sponsorship in the Age of Social Media.

Arlington 359
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3 ways to increase virtual engagement

Association Success

We asked engagement experts Craig Johns, Haley Correll and Greg Hawks to share their ideas with us during our SURGE Connect virtual conference, and we’ve got three of their suggestions below. Tell a story with social media. Social media provides such a powerful way to engage with audiences.

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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.