Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

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Marketing Tools Examples Content 169

GrowthZone

NOVEMBER 1, 2022

Members were donating to the chamber when they were paying their dues or sponsoring an event. Social Media Comes Along. We were looking for ways to grow the chamber and this little thing called social media comes along. I was told that social media is just a fad. Is it similarly afflicted?

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Social Media Innovation Technology Marketing 148

Associations Now

JANUARY 8, 2019

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. The GuideStar blog explores the benefits.

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Social Media Los Angeles Survey Committee 72

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Content Marketing Social Media Video 93

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Strategy Marketing How To LMS 52

Nimble AMS

FEBRUARY 6, 2023

Is your association struggling to hit its goal for event attendance numbers? If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. We’re here to help you learn how to boost registration at your next association event. Read our blog for more tips.

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How To Discount Member Engagement Social Media 114

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

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Strategy Social Media Discount Newsletter 169

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Social Media How To Newsletter Content 52

GrowthZone

JULY 14, 2021

Your chamber or association is probably holding in-person events again, or soon will be. These events will most likely be very well-attended, as people are eager to return to normalcy. Yes, people will turn out in droves for your first few in-person events, at least to see old friends again and reconnect.

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Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s Also, virtual events are off the agenda. AI and events. eShow describes AI’s impact on events and the challenges for AI adoption.

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Content Survey Education Strategy 266

Higher Logic

APRIL 25, 2019

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.

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Massachusetts Newsletter Social Media Conference 226

Fonteva

NOVEMBER 10, 2021

There’s no point in pouring your heart into planning an event if nobody shows up. Luring in attendees is challenging enough for traditional events and even more so for virtual events. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. Master Plan.

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Marketing How To Discount Content 52

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

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Marketing Strategy Social Media Content 189

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing. Engage your members.

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Strategy Software Social Media Discount 130

YourMembership

APRIL 11, 2013

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. .” Showcase your members.

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Social Media Newsletter Software Member Engagement 150

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

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Maryland LMS Revenue Strategy 272

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. That’s where a social media ambassador program comes in. Your ideal social media ambassador is someone with a passion for your cause who naturally emanates your brand,” Russom says.

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Social Media Content Tips Strategy 73

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Employee retention. Change and culture.

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Chicago Newsletter Revenue Education 205

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. There are Mega-Influencers and Micro-Influencers.

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Social Media Strategy Marketing Content 64

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Content Marketing Strategy Guidelines 52

YourMembership

FEBRUARY 14, 2012

YourMembership.com Blog. Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. My mind began to wander to blog posts. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations.

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Social Media Software Price Membership Management 150

GrowthZone

JULY 19, 2022

Just about every chamber offers networking events, member promotions, business training, member-to-member discounts, etc. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more.

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Missouri Colorado Michigan Discount 78

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. Connect your social media profiles to your site.

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Strategy Marketing Social Media Directory 52

Virtual

DECEMBER 2, 2015

Disastrous events. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better - than - expected speaker - to - attendee ratio fell a little flat. I’ve blogged about this before.

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Marketing Price Boston Social Media 100

NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. Or, create a personalized video about your sponsor and post it to your social media pages. Research local businesses.

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Tips Social Media Directory Resources 130

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Course Tips Marketing Class 98

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Member app. Member retention.

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Strategy Video Technology Innovation 272

MemberClicks

DECEMBER 21, 2021

While virtual events came to prominence due to the COVID-19 pandemic, their popularity has only continued to rise. According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. Additional research forecasts that the virtual event market will hit $504.76 billion by 2028.

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Social Media Survey Content Marketing 59

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Amanda Milligan, Content Marketing Institute ). Subscribe to Blog via Email. Chapter benchmarking data. Quick hits.

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LMS Revenue Tips America 361

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event.

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Certificate Price Tools Technology 281

Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

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Marketing Social Media Content Report 100

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

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Marketing How To Course Discount 192

MemberClicks

SEPTEMBER 27, 2023

Setting up your event registration is a crucial first step that sets the tone and expectations for your event. Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. Enabled mobile payment.

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Tools Tips How To Software 52

Reid All About it

FEBRUARY 8, 2011

I’ve been a busy blogging bee lately. Here are a few of my posts on other blogs. With the rise of social media, some pundits have declared the press release dead. This week I read a post by another Millennial blogger, Josip Petrusa – Attracting Millennials to Your Event and Why You’re Failing at It. Read more….

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Aaron Wolowiec

JANUARY 27, 2015

This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. It was originally posted on the attend.com blog. Courtenay Allen, marketing specialist for Attend.com. Event Surveys. For instance, did they initially sign up for your event really early?

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Social Media Survey Cost Revenue 100

AssociationChat

MAY 20, 2020

She’s a serial event producer, meeting planner, and designer of human experiences. She’s passionate about creating and delivering human-centered events and is an awarded instructor of Sustainable Event Operations, as well as an industry speaker, blogger, and author. Association Chat Fantastic set of blogs, chats and community.

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Resources Certificate Texas America 105

Associations Now

AUGUST 20, 2019

Switch up your social media routine and let members take over for a day. Fizzling out on social media inspiration? Let members take the wheel with a social media takeover. “By The first security key that can plug into an iPhone’s Lightning or USB-C port is now on the market , says The Verge.

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Social Media Washington Maine Team 48