Reid All About it

JUNE 23, 2011

I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere. I’m not ready to declare the end of traditional marketing. However, with the rise of social media, marketing has forever changed. Oh, is it?” (You

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Wild Apricot

JULY 14, 2010

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. It is non-interruption marketing.

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YourMembership

SEPTEMBER 10, 2012

YourMembership.com Blog. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human.

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Reid All About it

DECEMBER 9, 2010

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Blog posts are sharable.

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Reid All About it

FEBRUARY 8, 2011

I’ve been a busy blogging bee lately. Here are a few of my posts on other blogs. I suggested he blog about his decision. Tagged: Association , Community , Leadership , Marketing , Membership , Professional Development , Public Relations , Web and Social Media. Give New Life to Your Press Release.

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Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Reid All About it

APRIL 26, 2011

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. The folks at TMG’s Engage blog explain the Times’ new metered approach. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media.

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Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. And the star of your strategy? It can (and should!)

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Reid All About it

MARCH 31, 2011

I’ve been cheating on my blog again. Here are some of my posts on other blogs — Avectra and Socialfish. What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA? Yes, You Can Be Private in Public.

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Wild Apricot

FEBRUARY 11, 2010

Here are some ways to bring some of that interactivity to your nonprofit's blog or website.( Tags: Non-profit technology nptech Marketing online community Blogging Social networking Facebook Non-profit Communications websites social media. read more ).

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Wild Apricot

JANUARY 21, 2010

A challenging social media question came in from a very small health-related nonprofit support group, recently: How can we move the active conversation on our Facebook fan Page over to our organization’s blog? read more ).

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Wild Apricot

JANUARY 29, 2010

"How can our nonprofit move the active conversation from our Facebook fan Page to our organization’s own blog??" Tags: Non-profit technology nptech Marketing online community Blogging Social networking Facebook Non-profit Communications websites social media. Here's one way to tackle it.( read more ).

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MatrixG

MARCH 25, 2024

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them? This is a mistake. Track progress, celebrate results. Keep tweaking.

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Aaron Wolowiec

AUGUST 6, 2013

Editor’s Note: This week’s guest blog post is by Scott Oser, president of Scott Oser Associates. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer.

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Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

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Reid All About it

JANUARY 22, 2015

If you’re looking for me, check out my food blog, Grabbing the Gusto. You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. Life Writing Writing & Blogging'

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Association Analytics

JULY 27, 2021

Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Target and personalize : With tags and taxonomy in place, you can start to target and personalize messaging to your members, who should engage more with your higher quality, more relevant content.

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ReviewMyAMS

AUGUST 28, 2020

Guest blog post by Michelle Schweitz, Marketing Manager, Community Brands Does your association ever say, “we don’t need more revenue”? I didn’t think so! Sponsorships can play an essential role in your members' benefits. Sponsorships can play an essential role in your members' benefits. associations. Sponsorship.

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Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. The DelCor Connection : If you want to receive regular advice about technology strategy and management from the DelCor consultants, subscribe to this blog. <Creative Commons licensed photo by Mehal Shah > Tagged: Brain Food.

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Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, if you sell email marketing systems, provide a tip for getting more emails opened. Then, link to a blog post that explains more. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing.

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Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. Presenters: Peggy Hoffman, president, Mariner Management & Marketing. HTML: Follow Blog via Email. 1 CAE credit.

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Reid All About it

FEBRUARY 17, 2016

Many of these competitors have big budgets to spend on behavioral scientists, marketers, copywriters, and designers to help them deliver attention-grabbing content. A few years ago, marketing experts proclaimed, “Content is king.” Deirdre Reid, CAE is a freelance writer for technology firms serving the association market.

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Reid All About it

AUGUST 25, 2017

Follow that link to Amanda’s blog to learn how your association can participate and find out more about this important survey. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. 1 CMP credit.

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YourMembership

MARCH 12, 2013

Categories: Member Engagement + Retention , Membership Management Tags: customer engagement , engaging members , gamification , member community , member engagement , yourmembership.com The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com.

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Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Wild Apricot

JUNE 15, 2010

Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. Tags: nptech Marketing Best practices Blogging Non-profit Communications. read more ).

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Reid All About it

JANUARY 29, 2016

In the future, I’ll also include websites, blogs, and books. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. I’ll publish a blog post on Fridays with the coming week’s events. Tagged: Association , Professional Development. 12 CAE credits).

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Reid All About it

AUGUST 18, 2017

Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content. Host: American Marketing Association. Follow Blog via Email. Short-sighted.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Jen Dary, One Plucky Blog ). Membership recruitment. Quick hits. More info/register.

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Reid All About it

MARCH 1, 2012

Please read the rest of this post at the Avectra blog. Tagged: Association , Basics , Content Marketing , Web and Social Media , Writing & Blogging. Become a trusted member of the community. Without that trust there’s no chance of success. Photo by David Lofink/Flickr.

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. One of the saddest sights on the web is an abandoned blog. If your blog is gathering dust, these 9 tips will help you get your blog back on track. I definitely agree with the #1 blogging tip: create a content strategy.

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GlowGlobally

MAY 4, 2012

Market & Biz Plan. India and China Market Opportunities Highlighted at ASAE International Conference 2012. India and China Market Opportunities Highlighted at ASAE International Conference 2012. Categories: Market & Bus Planning , Uncategorized. This post has no tag. GrowGlobally.org. Membership.

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Reid All About it

SEPTEMBER 6, 2011

Andrew Hannelly of TMG Custom Media dug into a research study and pulled out five stats showing the power of content marketing to build relationships with customers. What is content marketing ? A blog is one content marketing tool that will attract website visitors and hold their attention. I must slow down.

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Reid All About it

OCTOBER 11, 2011

I never get tired of sharing this type of post because I know many people are stumped when it comes to blog content. Jackie Roy at TMG Media’s Engage blog (a must read in my book) provides 7 Ways for Your Company to Break the Ice with the Blogosphere. You be the Outrageous Ideameister and I’ll be the Minister of Scare the S#!t

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YourMembership

JANUARY 13, 2012

YourMembership.com Blog. Page titles (and title tags) are seen in the results that come up when viewers perform a search. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: page titles , SEO , tagging , Technology. Add-On Products. News + Press. Technology. Management Team. Partner Programs.

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Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. Follow Blog via Email.

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