Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

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MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. The right words make a difference.

Tips 92

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Reid All About it

MARCH 25, 2016

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. Secrets to Communicating Technical Topics to Non-Technical Audiences. More info. (1

LMS 170

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Reid All About it

MAY 3, 2019

8 ways to read the books you wish you had time for. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. (James Green, Quartz ). Neil Pasricha, Harvard Business Review ). 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MARCH 25, 2016

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. Secrets to Communicating Technical Topics to Non-Technical Audiences. More info. (1

LMS 150

LMS Pennsylvania Committee Texas 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Based upon the book Where’s the Office?

North Carolina 195

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Reid All About it

APRIL 30, 2021

Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. 1 CMP credit.

Education 354

Education Technology Strategy Revenue 354

GrowthZone

APRIL 23, 2020

COMMUNICATIONS. Vonage : Free Vonage Business Communications services for non-profit organizations within the US, UK, and Australia. Vidyard : Free secure video messaging to enhance internal communications for all businesses. Whispli : Free platform to keep an open line of communication with employees. Until July.

Resources 158

Resources Software Video Class 158

Reid All About it

JANUARY 29, 2016

In the future, I’ll also include websites, blogs, and books. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. This week’s list is light on the webinar options-last week’s list included four webinars-so I added a podcast and an online conference.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Tue 5/3 at 1 p.m. More information. Host: OnGood.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Tue 5/3 at 1 p.m. More information. Host: OnGood.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JULY 16, 2021

I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

St. Louis 341

St. Louis Technology Strategy Conference 341

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Beth Kanter

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” The book offers some recipes for culture change.

How To 28

How To Sample Social Media Case Study 28

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Disciple Media

DECEMBER 27, 2023

Some platforms come with extra bells and whistles like community forums and marketing tools. Book a call with one of our membership experts to see what the platform can do for you. Market your business Marketing your business is where the fun begins. Conclusion There you have it!

How To 36

How To Library FAQ Content 36

MemberClicks

OCTOBER 6, 2022

Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide. Membership marketing.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. I’ll see you back here on Friday, August 20.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

MemberClicks

MAY 17, 2022

In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market. For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database.

System 52

System Association Management Directory Software 52

Delcor

OCTOBER 16, 2018

We buy our clothes, supplies, groceries, books, and movies online. The organizational roles described below aren’t so unusual in for-profit organizations, but the organizational charts of many associations and nonprofits still follow a traditional departmental model: Marketing, Communications, Membership, Meetings, IT, Finance, HR, etc.

Social Media 65

Social Media Software Content Team 65

Expo Logic

DECEMBER 27, 2019

What's more, event-management software now touts an average 27% year-over-year growth, one of the most explosive in the broader software market. These tools synthesize certain aspects of event logistics, plus help manage vital attendee communications and touchpoints. Marketing and Promotion. E-Ticketing. Speaker Management.

Tools 36

Tools Software Social Media Conference 36

Associations Now

JULY 15, 2015

Plus: email marketing advice, in podcast form. So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips.

Detroit 40

Detroit Email Marketing New York Marketing 40

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email This BlogThis! And give your remarks on email marketing book. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

NOVEMBER 22, 2022

That includes things like storing information about their members, sending members emails and other communications, reminding members to renew their membership, helping with event planning, creating a more engaging member-friendly website, automating membership benefits by tiers, and much more. Short-term benefits.

Software 52

Software Membership Management Price Directory 52

Disciple Media

SEPTEMBER 18, 2023

It has a niche focus, ensuring fundraisers can integrate community management effectively. Streamlined communication modules. Integrates booking and payment tools. Simplifies communication and event management. Efficient email marketing tools. Why are community engagement tools essential in membership apps?

Tools 36

Tools Price FAQ Member Experience 36

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Dive into their lifestyle, preferences, and behavioral patterns.

Price 36

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Reid All About it

JUNE 10, 2022

Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). Marketing Automation: Best Practices.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

SEPTEMBER 30, 2022

The weekly list of free educational events and resources for the association community…. Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. They buy relations, stories, and magic.”

Blended Learning 41

Blended Learning Software Education Marketing 41

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Disciple Media

APRIL 5, 2023

Also, skool offers no option for creating an email marketing campaign. The Disciple Media community app is not just a decent alternative to Skool but a superior option that should be first on your list when considering learning platforms. But apparently, skool.com didn’t get the memo explaining that.

Class 36

Class Course Review Video 36

Associations Now

SEPTEMBER 24, 2013

Last week, LinkedIn was hit with a class-action lawsuit from users who claim the social network improperly obtained addresses from their email accounts. The episode can offer associations insights on how they should conduct their own email-marketing programs. The case is a good example of the need for marketer clarity.

San Jose 40

San Jose Los Angeles Class California 40