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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. I’ve been too busy to dig deeply into my digitalNOW conference notes but Sheri Jacobs ‘ session on membership value and segmentation inspired me to write a post for Avectra about an interesting membership model. . Content marketing is about delivering value before the sale.

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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

Supplement your national conference with regional events and watch participation grow. For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market.

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Association Brain Food Weekly: 3.25.22

Reid All About it

Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. 1 CMP credit. Host: EventMobi.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Anna Kendrick. Alec Baldwin. Let us help.

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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and virtual attendees.

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Conference Circuit: Education Association Helps Members Get Social

Associations Now

Traditional print marketing meets new-school media at a conference for continuing education. The association is fulfilling its mission with a strong emphasis on new media techniques at its annual conference, which will be held November 21-23 in Orlando, Florida. Plus: An association celebrates a century of radiology.

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How to Create Emotional Connections with Event Attendees

YourMembership

Was it good content or great educational materials and courses? While the content may be amazing, it doesn’t warm our hearts and give us a feeling of familiarity. Vintage Candy Tables – candies from their childhoods like Boston Baked Beans, Charleston Chews, Etc. Now think about why you loved that event.

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