Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

JANUARY 8, 2019

Using Higher Logic’s marketing automation software (Real Magnet), PPAI ran an email drip campaign to build awareness and excitement prior to launch and to prepare members for the community’s arrival. Since PPAI is all about promotional products, the marketing team thought a direct mail campaign would catch members’ attention.

Case Study 136

Case Study Social Media Products Industry 136

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Another is persuading members to make time for association engagement. Seems like a good place to start.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Webinar latecomers.

DC 265

DC Washington Member Engagement Innovation 265

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. If you're having trouble getting your members "engaged" in your association, it might be worth a read, if, for no other reason, than to get your head around what engagement really means.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Smooth The Path

MAY 7, 2017

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Related: Member Engagement Research.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: Socio.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. AI for associations. More info/register.

Education 259

Education New Hampshire Tips Technology 259

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s Hear about some major considerations for online engagement. – Event Marketing Strategies for Virtual and Hybrid Events.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Member Engagement: The Key to Association Sustainability?

Certificate 271

Certificate Denver South Carolina Project 271

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

Revenue 259

Revenue Price Denver Tools 259

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Member retention. 1 CAE credit.

Strategy 276

Strategy Video Technology Innovation 276

Higher Logic

OCTOBER 16, 2018

Where can educators around the globe find resources, advice, networking, and support when they need it? The DEN evolved from disparate groups connecting across social platforms to an engaged, active online community hub. However, over time, we found our members wanted more ways to stay connected and to share with each other.

Case Study 91

Case Study Education North Carolina Oklahoma 91

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. This week, they discuss peer advisory groups for association members who want to learn from and with each other. Creating your Content Stream—from Marketing to Sales to Programs. Community Case Studies. Peer advisory groups.

Technology 370

Technology Strategy System Education 370

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 259

Revenue Certificate Tools Innovation 259

Higher Logic

NOVEMBER 12, 2019

Mentoring programs encourage professional development and networking, giving your association the power to connect the experienced with the ambitious so both can share resources and work together towards mutual career goals. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign.

Tools 205

Tools Recruiting Recruitment Strategy 205

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. Fought against it for a minute.

Revenue 206

Revenue Content Chicago Leadership 206

Higher Logic

MAY 2, 2019

What if your readers aren't engaged? To get your members excited about your association’s publication, you have to deliver one that grabs their attention and delivers the resources they want and need. Resource: Are You Prepared to Master the Engagement Economy? Harness the power of data to drive your decisions.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Discover innovative approaches to enhance member engagement. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Marketing to younger generations. Event design. More info/register.

Revenue 276

Revenue Innovation Education Tools 276

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. More info/register (fee for MPI non-members). Facilitating Engagement Before, During and After the Event.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MARCH 19, 2019

Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. A beautiful channel that’s easy to use and engage with will help you out a lot with increasing traffic, but aesthetic appeal isn’t all that matters. Make engagement growth a priority.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

JANUARY 8, 2021

The weekly list of free educational events and resources for the association community…. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Case Study of EAIE 2019 Conference.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

JANUARY 10, 2020

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. New member onboarding. Fionta describes several ways to learn more about new members during onboarding so you can lead them to the resources and services they need most. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. So how do you begin to tap this new resource? Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. We’ve built our company around helping you improve customer and member engagement. Let us help.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150