Higher Logic

AUGUST 9, 2018

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. We immediately got a return on our investment with the revenue from returning lapsed members.”.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. We thought people would be busy and wouldn’t have as much time to participate, but members thought The Hub was a great tax resource.”. Community Advertising Increases Non-Dues Revenue by $14,000.

Case Study 120

Case Study Massachusetts Newsletter Software 120

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MAY 31, 2024

The weekly list of free educational events and resources for the association community… Humans vs AI. Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. Content workflow. Host: Fridays@4 Tue 6/4 at 12 p.m. More info/register. More info/register.

Chicago 248

Chicago North Carolina Video DC 248

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JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn how to conduct market research to assess translation needs and develop a cohesive language strategy to maximize ROI.

Chicago 259

Chicago DC Washington Strategy 259

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 259

Revenue Certificate Tools Innovation 259

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources.

Content 52

Content Revenue How To Social Media 52

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 259

Revenue Price Denver Tools 259

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APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 259

Revenue Strategy Price Newsletter 259

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SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” More info/register.

Revenue 276

Revenue Innovation Education Tools 276

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. 1 CAE credit.

Revenue 276

Revenue Austin Tools Education 276

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. So, we created a group and started pushing more GDPR content and resources based on the data we had collected.

Case Study 120

Case Study Analysis System Revenue 120

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JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

NXUnite

MARCH 18, 2024

In today’s dynamic landscape, associations play a key role in facilitating networking opportunities, promoting professional development , and providing resources for their members. Accessibility: Members can access learning resources anytime, anywhere, providing flexibility and convenience in their learning journey.

Software 130

Software LMS Library Certificate 130

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

Resources 54

Resources Marketing Case Study Innovation 54

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

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MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Non-dues revenue.

Revenue 230

Revenue Chicago Leadership Education 230

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FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. Generation Z. More info/register. More info/register. More info/register.

Certificate 271

Certificate Denver South Carolina Project 271

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NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Tools 276

Tools Strategy Revenue Technology 276

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. This will save time and money. Leverage the community.

How To 169

How To Case Study Cost Revenue 169

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. In response to this growing market demand, associations are ramping up their online learning programs. Projection of potential costs and revenue.

Products 59

Products Revenue Case Study Content 59

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APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

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JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing.

Revenue 206

Revenue Content Chicago Leadership 206

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MAY 21, 2021

The weekly list of free educational events and resources for the association community…. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: Socio.

San Jose 369

San Jose Email Marketing Tools millennials 369

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit.

Certificate 286

Certificate Price Tools Technology 286

Nexus Marketing

JUNE 2, 2024

Considering the long-term value that effective SEO generates, this is a huge missed opportunity for the sector and communities around the world SEO is completely learnable and built on straightforward technical and marketing concepts. SEO is relatively low-cost compared to other marketing channels.

Course 52

Course Content Strategy Revenue 52

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FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Board strategy. Conference content. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. I’m hoping to somehow.

DC 265

DC Washington Member Engagement Innovation 265

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NOVEMBER 26, 2021

The weekly list of free educational events and resources for the association community…. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Interactive), and Case Study Showdown. Who is ADDIE? What is ADDIE is the better question. More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. if a trade show is a major part of the event revenues that you are looking to replicate then you may want to invest in a virtual tradeshow solution.

LMS 282

LMS Price Team Sample 282

Higher Logic

MAY 2, 2019

For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. To get your members excited about your association’s publication, you have to deliver one that grabs their attention and delivers the resources they want and need.

Tips 136

Tips Revenue Case Study Content 136

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JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

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NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Powering Engagement with Persona-Led Marketing. The future of work. 1 CMP credit. Host: PCMA.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. 1 CAE credit.

Strategy 276

Strategy Video Technology Innovation 276

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MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. It’s not until early September, but put NDP on your radar. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200