Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors' “It’s got to be readable on the go, on a mobile device and tablet.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

OCTOBER 13, 2016

Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. Are we going to price based on value or just price enough to cover costs? NDR is an initiative that needs to be owned.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). Publications. Tuesday, January 19, 2010. Take a look and feel free to post your thoughts here. Network with Me.

Marketing 40

Marketing Social Media Price Survey 40

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter.

San Diego 370

San Diego Price Strategy Education 370

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). Network with Me. Popular Posts. The Membership Lifecycle. Let"s Talk!

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). Recruitment -- when prospects choose to join you.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing. (5). .” 1 But this year, he did away with the big mailer. Network with Me.

Content 40

Content Marketing Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Price 40

Price Marketing Cost Survey 40

Membership Marketing

MAY 29, 2024

When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Their lack of innovation and adaptation in pricing and product focus, combined with its delay in moving from brick and mortar to the internet, spelled disaster for this retail giant. Find it on Amazon.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Disciple Media

DECEMBER 18, 2023

Cost-effectiveness: Consider the pricing structure and ensure it aligns with your budget and the value it offers. Case studies and scenarios: Present real-life scenarios or case studies for analysis. Interactive videos: Use videos with embedded questions or prompts.

Course 36

Course Case Study Social Media Project 36

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. Premium priced versions also include a handy hashtag suggestion tool. . So much of what an association produces involves or revolves around content. .

Tools 83

Tools Content Strategy Organization 83

Velvet Chainsaw

MARCH 31, 2017

When you consider varying pricing structures, functionality, and built-for-purpose options, choosing the best solutions is no easy task. Ask for examples, testimonials and case studies. Do they have a blog, online group, case studies or newsletters that keep existing customers informed and up to date?

Technology 40

Technology Case Study Revenue Software 40

Freestone

APRIL 11, 2024

A perfect time to repurpose content would be in your reoccurring member newsletter. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn. This should include learning updates in a template that looks and feels consistent.

Content 77

Content Revenue How To Social Media 77

Freestone

APRIL 11, 2024

A perfect time to repurpose content would be in your reoccurring member newsletter. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn. This should include learning updates in a template that looks and feels consistent.

Content 52

Content Revenue How To Social Media 52

Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. 17 non-negotiable things your email newsletter needs right now. (

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Socious

JANUARY 12, 2017

Low prices? Email interviews published on blog posts, in newsletters, or in case studies. If you found a $100 ring in your $25 candle, you’d tell all your friends, wouldn’t you? Your business can use this same technique. Is it quality? Focus on one or two things your customers value and provide more of them.

Marketing 100

Marketing How To Content Products 100