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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Google rankings.

Chicago 259
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. Seems like a good place to start. Lessons from the podcast world. To keep them at bay, find a new blue ocean.” 1 CAE credit.

Revenue 259
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SEO for Associations: Introduction & Free Strategy Playbook

Nexus Marketing

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. Organizations of all types and sizes use SEO strategies to rank higher for their target keywords. Far from it.

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Association Brain Food Weekly: 2.26.21

Reid All About it

Sigh, another self-improvement project—almost complete. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Shrinking network. Quick hits.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. More info/register. More info/register.

Revenue 259
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. How does it align with the association’s strategies?

How To 169
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Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project. Host: Fridays@4.