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Association Brain Food: 2.9.24

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The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences.

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Association Brain Food: 10.6.23

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Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Conference design. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Conference/abstract management. Content marketing.

Revenue 256
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Association Brain Food: 1.12.24

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ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Young member engagement.

LMS 266
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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. One is the difficulty of proving the value of membership to members and prospects.

Revenue 256
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Association Brain Food: 8.25.23

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Oprah Winfrey Online programs. Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Conference planning.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 3.8.24

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Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.