Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Give members a place to learn and find the right content. Use community to reach future members.

Social Media 254

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Nimble AMS

MAY 13, 2021

So how can you recruit, reach, and retain members to achieve these strategic goals? An online member community has the power to inspire and enable members to connect with each other and gain access to relevant content anytime from the convenience of their home, office, or wherever they are. Increase member engagement. ?. Watch now.

Member Engagement 78

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ].

Directory 141

Directory Newsletter Recruiting Recruitment 141

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Create valuable exclusive content A solid set of resources can be just as valuable as more tangible rewards (if not more!).

Strategy 130

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Reid All About it

JANUARY 28, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members.

Newsletter 195

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Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

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Higher Logic

AUGUST 15, 2017

Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career.

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Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. Lots of people, not just young professionals, prefer an online content subscription because they’re not interested in other membership benefits. Virtual Membership. Cadillac Membership.

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Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. This is so me. Erica Sloan, Well + Good ). Guest: Sanjay Deo.

LMS 361

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Reid All About it

JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. 1 CAE credit.

Survey 195

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MemberClicks

APRIL 19, 2024

These may include: Access to members only content Certifications Discounts Networking Opportunities Prestige Marketing Opportunities Member Benefits It can help to categorize benefits into broader categories like educational, networking, and financial. A superb member value proposition will emphasize the overall benefits of membership.

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MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. Certifications: Many trade associations offer certification programs to validate your expertise and boost your professional credibility. What is a Trade Association?

How To 52

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MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Platforms like MemberClicks offer a website builder specifically for membership organizations that lets you create a site with gated content. What Is a Membership Website?

Directory 52

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Reid All About it

JULY 24, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era.

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Host: Fridays@4. 1 CMP credit.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits.

Revenue 195

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Protech

JUNE 11, 2020

It can also serve as the central hub for members to interact, share content and manage industry resources. . The responses will allow you to map out several “career paths” t o share with your members based on their title, salary, top skills, relevant jobs, descriptions, course certifications, event registrations and more.

Revenue 83

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Aptify

JULY 24, 2019

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. Deliver the offline learning experience online.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. Deliver the offline learning experience online.

Revenue 56

Revenue LMS Newsletter System 56

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. It cannot just be about revenue, but about content,’ said Bruce Rosenthal, strategic advisor at Bruce Rosenthal Associates, LLC.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Higher Logic

JUNE 2, 2016

So, even if most of your community is open, there are reasons to consider keeping a piece of it private, with content accessible for only certain members. For example, if you want to recruit volunteer moderators, have each volunteer fill out a quick application detailing why they want to help with moderation.

Examples 120

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Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Spark Consulting

MARCH 6, 2014

What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

Reid All About it

MARCH 11, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to take an audience-centric approach to content and give audiences more personalized experiences. Host: Content Marketing Institute. 15 Ways to Take Your Newsletter to the Next Level. Tue 3/15 at 11 a.m.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. 15 Ways to Optimize Your Newsletter. Host: Certification Network Group. 7 Ways to Reach Your Niche with Content Marketing. Presenter: Lenox Powell, Content Director at Semrush.

Technology 43

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Reid All About it

FEBRUARY 4, 2022

What’s so great about evergreen content? The content consumption fallacy associations need to watch out for. Alona Shalieieva, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Monetize Virtual and Hybrid Event Content.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

FEBRUARY 11, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. David Lerman, senior writer and author of the CQ Budget newsletter. Presenters: Samantha (Sam) Evans, CAE, MBA, Certification Manager at IAPP. Effectively Promote Your Organization’s Content Online. 1 CAE credit.

Content 39

Content Strategy Technology Analysis 39

Association Adviser

JULY 28, 2016

Certifications. In response, NRCA hired a membership experience coordinator who calls new members after they join, gets them registered for NRCA’s website and electronic newsletters and generally stays in regular contact with them every three months during the critical first year of membership. Job opportunities. Socializing.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

NOVEMBER 4, 2022

I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Content distribution. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. 1 CMP credit.

San Diego 370

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MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. A big plus: it can also help with your recruitment efforts. Offer ad space in your organization’s newsletter.

Revenue 98

Revenue Tips Certificate Social Media 98

WBT Systems

JULY 25, 2017

Who regularly visited your website to read content or download resources? Who’s opened your email newsletter and clicked on links to content? Pew identified three elements of digital readiness: Digital skills: the ability to get online, surf the web, and share content. Moving Members Along the Digital Readiness Spectrum.

LMS 218

LMS Mooc Course Education 218

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

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MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Optimize your website Your website is a cornerstone when recruiting new members. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits.

Marketing 98

Marketing Strategy Tips Email Marketing 98