Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. Tue 2/9 at 11 a.m. –

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JANUARY 28, 2022

They provide low- and high-budget examples to illustrate what they mean. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear what works, where to focus your resources, marketing, management, and tracking. Quick hits. 16 reasons why people don’t share their knowledge—and what to do about it. CAE credits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Conference Education Tennessee 369

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Check out Cecilia’s new Nonprofit Executive Spotlight series too. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Host: New York Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Ryan Costello, Event Farm ). 1 CAE credit. 1 CMP credit.

Survey 195

Survey Revenue Price Team 195

Reid All About it

OCTOBER 29, 2021

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

Reid All About it

OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Check out Cecilia’s new Nonprofit Executive Spotlight series too. Content audit.

Indiana 221

Indiana Review Education Conference 221

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Innovation and membership growth.

Learning Management System 285

Learning Management System Education Communications Technology 285

Associations Now

AUGUST 9, 2017

To revamp its membership and marketing efforts, the CFA Institute recently made an organizational change to support local societies using a new membership activation program. It was a new way of working for an organization with a tradition of top-down operations. The institute is funding the campaign to the tune of $1 million.

Boston 76

Boston Certificate Chicago New York 76

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APRIL 9, 2021

Host: New York Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. New Business Models for a Hybrid World. The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

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AUGUST 20, 2021

Host: New York Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Match Your Audience to the Right Social Channels: Uncover New Opportunities and Maximize Campaign ROI.

Revenue 195

Revenue Content Resources Strategy 195

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MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Virtual event sponsorships.

North Carolina 273

North Carolina Revenue Strategy Education 273

Associations Now

SEPTEMBER 18, 2017

The matter comes up in light of a story last week in the New York Times about how nonprofits are increasingly looking to professional marketing firms to spread the word about their work. said former LLS chief marketing officer Lisa Stockmon. Whether that means you ought to Shark Week-ify that mission is another matter.

New York 60

New York Communications Certificate Marketing 60

Association Success

OCTOBER 1, 2018

Computer Science was the only IT related program offered in college at the time, which I wasn’t interested in, so I earned Microsoft Certifications and learned on-the-job from my colleagues who had experience in the field. The workload was intense, even for a low-level marketing person like me at the time. In the midst of a ‘what now?’

New York City 60

New York City Baltimore New York Software 60

Disciple Media

NOVEMBER 23, 2022

For example, someone in need of career coaching is likely stressed out over their current situation. Do you have any particular coaching certifications? 2: Conduct market research: Some suggest you should create an executive summary, but for life coaching, that’s just overkill. Who is my target market? Where do they live?

How To 68

How To Price Social Media Marketing 68

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DECEMBER 2, 2022

Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Topol, New York Times ). New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

Association Navigator

APRIL 12, 2013

Larger associations are independent corporations that usually have a physical presence, like offices, financial assets, and maybe other assets like intellectual property, or a certification or inspection program that the organization sells for a fee. All of these organizations present legal opportunities for new lawyers. (c)(3)

Alabama 100

Alabama Handbook Washington Pennsylvania 100

SCD Group

AUGUST 21, 2014

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Education programs were attracting limited participation, but viewed as successes by those spending personal time to execute them.

New York City 40

New York City Denver Atlanta Committee 40

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APRIL 17, 2020

Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

SEPTEMBER 9, 2022

David Brooks, New York Times paywall-free view). Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity. How to decide if a client is a good fit.

Education 41

Education Project LMS Technology 41

Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. She agreed that new policies are requiring many organizations to change the way they do business. Healthcare is a prime example. Show me that benefit.”. Conclusion.

Tennessee 60

Tennessee Class Georgia Certificate 60

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. A new episode is posted every Monday by 1 p.m., You know I’m all about free.

Chicago 37

Chicago LMS New York Content 37

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Host: New York Society of Association Executives.

Content 39

Content Education Recruiting Recruitment 39

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. A new episode is posted every Monday by 1 p.m. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Social Media 74

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APRIL 3, 2020

Priya Parker, New York Times ). – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Discover the essential elements that will take your video marketing plan from good to great. Presenter: Antoine Dupont, CEO, Katapult Marketing. A new episode is posted every Monday by 1 p.m.

North Carolina 44

North Carolina Committee Montana Guidelines 44