Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. It sounds like a modest little model, but it’s proven hugely successful for some media startups over the years.

Marketing 67

Marketing Revenue FAQ Review 67

Associations Now

APRIL 28, 2020

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. The report also found 63 percent of marketers believed SEO would become more important in 2020.

Cleveland 139

Cleveland New York Cost Email Marketing 139

Higher Logic

JUNE 19, 2019

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. For example, try fostering unique relationships through a community. Thankfully, the mood was far from despair.

Strategy 136

Strategy New York Examples Resources 136

.orgSource

SEPTEMBER 25, 2023

Develop an interactive onboarding chatbot to help new members navigate the offerings. Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. For example, the HubSpot bot is free with the platform, uses natural language, and sets up quickly.

Las Vegas 88

Las Vegas FAQ Process New York 88

Reid All About it

NOVEMBER 2, 2012

In response to thousands of retweets of erroneous Weather Channel and CNN reports that the New York Stock Exchange had been flooded with “three feet” of water, Twitter users, some reporters and many not, were relentless: photos of the outside of the building, flood-free, were posted. Wisdom of the crowd? IQ or Klout score?

New York 150

New York Innovation Content Revenue 150

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. 1 CMP credit.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Associations Now

OCTOBER 2, 2019

WeWork is not the only player—though it shares about half the flexible-office market with Regus owner IWG—and associations looking for nontraditional office space to house their employees still have multiple options to explore. markets it studied to 13 percent in 2030 (600 million square feet).

New York City 102

New York City New York Project Marketing 102

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. Event Tech Tribe Unite 2017 (New York).

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Raleigh Chicago DC Washington 150

Reid All About it

JANUARY 28, 2022

They provide low- and high-budget examples to illustrate what they mean. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR.

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Newsletter Survey Team Software 195

Associations Now

MARCH 21, 2019

Earlier this week, the New York Mets announced that they’d be offering a new Netflix-style ticket subscription package this season. It’s a great way to gain access to Citi Field at a low cost,” Chris Zaber, the Mets’ senior vice president of ticket sales, told the New York Post. Peter told the Star Tribune. “We

Conference 90

Conference Minnesota New York Price 90

Higher Logic

JULY 20, 2016

Write about news that your audience cares about. I don’t write about stock market highs or GE relocating to Boston. You should view each news item through the lens of “Does my audience care about this?”. Rehashing news is pointless. Jeff Bezos’ non-denial denial of the New York Times Amazon takedown.

Kentucky 120

Kentucky New York Analysis Dallas 120

Associations Now

AUGUST 6, 2019

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone. Make it fun.

Los Angeles 91

Los Angeles New York City New York Recruiting 91

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. With plenty of real-life before and after examples, quick tips and tricks, and resources for reference you’ll become a storytelling master.

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Las Vegas Virginia Content Washington 369

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.

millennials 307

millennials Montana Class Education 307

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. More info/register.

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San Diego Price Strategy Education 370

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. You pay for the ease of use that comes with Mailchimp and Campaign Monitor, for example.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Associations Now

OCTOBER 9, 2013

At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers. Take the idea of differentiating a product or service, for example.

Marketing 40

Marketing Newsletter New York Products 40

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.

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Learning Management System Education Communications Technology 285

Associations Now

JULY 8, 2019

In comments to The New York Times , Executive Director Jean Statler noted that the band’s demographic draws “middle class” fans who have nest eggs, but not massive ones—generally between $75,000 and $2 million in investable assets. In a prior decade, the Stones might have gotten sponsorship from a major beer company, for example.

New York 71

New York Class Marketing Examples 71

Reid All About it

OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Revenue 205

Revenue Certificate Committee Leadership 205

Associations Now

APRIL 22, 2019

The company is marketing the revamped program as a net positive for its customers, but that’s not necessarily how customers are seeing it—especially those in the “green” member tier, who lost their stars and and were automatically upgraded to the “gold” tier. from before. Your members know how to do math.

New York 106

New York Price Discount Cost 106

Association Subculture

JUNE 26, 2014

What a beautiful idea to choose to use new terms to shift the conversation to one about "accessibility" not "disability." There is legislation currently being considered in New York that would do this statewide. But look at the example up above. communications marketing members membership'

New York 100

New York Recruiting Recruitment Examples 100

Associations Now

NOVEMBER 26, 2019

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone. Make it fun.

Los Angeles 52

Los Angeles New York City New York Recruiting 52

Reid All About it

FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Are you leading by example?

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Certificate Chicago DC Washington 107

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. Email Marketing Workshop. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

MARCH 5, 2020

As an example, she cited marketing consultants with their own established processes with whom your association has a project-based relationship. Bills pending in New York and New Jersey may replicate the three-prong test. No More Gray Areas.

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New Jersey California New York Guidelines 99

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Host: New York Society of Association Executives. Give a Marketing Team of 3 the Power of 15. Lean marketing teams have to figure out how to deliver on goals with less resources and dedicated time. Quick hits.

Survey 195

Survey Revenue Price Team 195

Reid All About it

OCTOBER 1, 2011

Here’s my selection of customer service and marketing smarties who impressed me in September. Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs. When I read this New York Times story I immediately thought, aha, marketing genius. Tagged: Customer Service , Marketing.

Austin 150

Austin Massachusetts New York Marketing 150

Reid All About it

APRIL 9, 2021

Host: New York Society of Association Executives. Hear a discussion on the current regulatory environment and what to expect from OIRA, with specific examples of the regulatory environment and how it is and isn’t shifting from the Trump Administration. New Business Models for a Hybrid World. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300