Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Communications 262

Communications How To New York Guidelines 262

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

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APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Host: New York Society of Association Executives. Where Community Fits in Your Overall Digital Engagement Strategy. Website insight.

San Diego 370

San Diego Revenue Strategy Content 370

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Career pathways. Virtual events. This is hilarious. More info/register.

millennials 307

millennials Montana Class Education 307

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JANUARY 28, 2022

They provide low- and high-budget examples to illustrate what they mean. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR.

Newsletter 195

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Sponsorship strategy. Jodi Harris, Content Marketing Institute ).

Content 195

Content LMS District of Columbia Tips 195

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Double Your Member Engagement with Very Little Marketing.

Montana 369

Montana Conference Education Tennessee 369

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OCTOBER 23, 2020

They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. 1 CMP credit.

Chicago 243

Chicago Baltimore Education Content 243

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.

Learning Management System 285

Learning Management System Education Communications Technology 285

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. Email Marketing Workshop. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Host: New York Society of Association Executives. Moderator: Heather Story, consultant, Volunteer Strategies. Understand how to separate strategy from tactics. Quick hits. Ryan Costello, Event Farm ). 1 CAE credit.

Survey 195

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JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. What process should your association take to develop a D&I strategy?

Revenue 195

Revenue Survey Leadership Education 195

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. There are a few important considerations here, and some of them highlight the risks that come with this strategy.

Marketing 49

Marketing Revenue FAQ Review 49

AvidXchange: Association Management

MAY 3, 2017

and is responsible for the data analytics team at Yardi Matrix and the information publishing group in New York City comprised of Commercial Property Executive and Multi-housing News. For example, Vornado recently launched Y Hotel and Pop-Up Hotel. Kern is the director of research and publications for Yardi Systems, Inc.,

Technology 130

Technology New York City United States Industry 130

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. Event Tech Tribe Unite 2017 (New York).

Raleigh 150

Raleigh Chicago DC Washington 150

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Content audit. Fri 10/16 at 2 p.m.

Indiana 221

Indiana Review Education Conference 221

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

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MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Virtual event sponsorships.

North Carolina 273

North Carolina Revenue Strategy Education 273

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AUGUST 20, 2021

Host: New York Society of Association Executives. Hear from experts in human design, human connection and human storytelling as they share powerful examples and relevant action items for creating communities in digital environments. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. 1 CAE credit. Host: JUNO.

Revenue 195

Revenue Content Resources Strategy 195

Associations Now

MARCH 21, 2019

Earlier this week, the New York Mets announced that they’d be offering a new Netflix-style ticket subscription package this season. It’s a great way to gain access to Citi Field at a low cost,” Chris Zaber, the Mets’ senior vice president of ticket sales, told the New York Post. Peter told the Star Tribune. “We

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Conference Minnesota New York Price 77

Associations Now

AUGUST 6, 2019

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

Los Angeles 81

Los Angeles New York City New York Recruiting 81

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Are you leading by example?

Certificate 107

Certificate Chicago DC Washington 107

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APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

Associations Now

NOVEMBER 26, 2019

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

Los Angeles 52

Los Angeles New York City New York Recruiting 52

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile. We’re committed to our community.

Tools 175

Tools Social Media Marketing Case Study 175

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile. We’re committed to our community.

Tools 150

Tools Social Media Case Study New York 150

GlowGlobally

MARCH 31, 2014

Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. The city is as busy and buzzing as New York, USA or Mumbai, India. Challenge of Volunteerism in Emerging Markets.

Case Study 60

Case Study Marketing Project Metro 60