Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Member engagement. Host: American Marketing Association. Makes more sense now. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Hear about some major considerations for online engagement.

millennials 307

millennials Montana Class Education 307

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. With plenty of real-life before and after examples, quick tips and tricks, and resources for reference you’ll become a storytelling master.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

OCTOBER 29, 2021

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Host: MPI (possible fee for non-members).

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. More info/register.

San Diego 370

San Diego Price Strategy Education 370

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Virtual event sponsorships.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

AUGUST 20, 2021

Member engagement. During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

APRIL 9, 2021

These are just some of the topics we’ll tackle in this Engagement Lounge. Host: New York Society of Association Executives. Hear a discussion on the current regulatory environment and what to expect from OIRA, with specific examples of the regulatory environment and how it is and isn’t shifting from the Trump Administration.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. Presenters: Grazia Mohren, vice president of marketing, BizBash. Engage Members Using Remote Meeting Tools.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. Presenters: Grazia Mohren, vice president of marketing, BizBash. Engage Members Using Remote Meeting Tools.

Tools 150

Tools Social Media Case Study New York 150

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

Reid All About it

OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Small Association Best Practices to Increase Member Engagement Digitally. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93

Associations Now

SEPTEMBER 16, 2014

One media association sets an example. New York Women in Communications, Inc. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. So how is that a benefit to members? Now, how are you spreading your membership message?

Directory 40

Directory New York Discount Committee 40

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Topol, New York Times ).

Tips 41

Tips Video Content Marketing 41

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Hear practical advice and proven examples of what works and why. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Recruiting 39

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

SEPTEMBER 9, 2022

David Brooks, New York Times paywall-free view). Explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.

Education 41

Education Project LMS Technology 41

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Are your member benefits offering real value? Luke Williams , executive director, Berkley Center for Entrepreneurship & Innovation at New York University , agreed.

San Francisco 60

San Francisco Innovation New York California 60

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. 1 CAE credit. More info/register.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Anna Goldfarb, New York Times ). Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

APRIL 17, 2020

Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. Ann Gynn, Content Marketing Institute ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

APRIL 3, 2020

Priya Parker, New York Times ). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Fee for non-MPI members.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Associations Now

NOVEMBER 1, 2013

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. How many associations are able to do that? Probably not many.

New York City 40

New York City Texas Revenue New York 40

Reid All About it

JUNE 22, 2018

I just saw a New York Times article about this too. Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth.

System 30

System Charlotte Education Member Engagement 30

Reid All About it

JANUARY 6, 2023

She told Tod McCloskey at Naylor’s Association Advisor that the pandemic altered what members value and how they wish to interact with your association. For example, your interactions must target three member groups: those who want to socialize in person, in small groups, or virtually. Conferences in a remote world. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

.orgSource

APRIL 3, 2023

For example, if your boss prompts you with a compliment like this, “You have incredible untapped potential.” I know I can do more, and I’ve always wanted to manage a membership marketing campaign.” People need time and space to consider an idea from a new perspective. Here’s another example from our experience.

Strategy 88

Strategy New York Examples Guidelines 88