Remove Certificate Remove Leadership Remove Marketing Remove Proposal
article thumbnail

Association Brain Food: 8.18.23

Reid All About it

Charles Darwin was a geologist when he proposed the theory of evolution. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. And it was an astronomer who finally explained what happened to the dinosaurs. Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit.

article thumbnail

Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

article thumbnail

Association Brain Food Weekly: 2.19.21

Reid All About it

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Credentialing programs. Membership recruitment.

Revenue 322
article thumbnail

9 Steps to Make a Case for a New AMS

Membersuite

Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. Think how leadership thinks: align each point of your argument to an organizational goal. The first question from leadership will be “How much will this cost?” But you know better.

Software 170
article thumbnail

Association Brain Food Weekly: 10.29.21

Reid All About it

They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education.

Revenue 195
article thumbnail

Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Many solutions have been proposed to address this disconnect, including expansion of apprenticeships and online continuing education. Prior to the digital revolution, these credentials were called certificates of completion. Badges recognize program and certificate completion, with badge color based on skill level.

LMS 253