Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap).

Certificate 370

Certificate System Dallas Price 370

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Team Software 195

WBT Systems

MARCH 14, 2017

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Has this worked for your learning management system? Maybe, maybe not.

LMS 215

LMS Learning Management System Certificate System 215

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

NOVEMBER 26, 2021

WBT Systems offers a primer on ADDIE , one of the most popular instructional design models. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Who is ADDIE?

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JUNE 25, 2021

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361

LMS Revenue Tips America 361

WBT Systems

JUNE 5, 2018

Reviewing and revamping how you market. Here are a few ways an EU citizen could end up in one of your systems: Working for a US member firm but a citizen of the EU. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. Members, customers, and system users are “data subjects.”.

Technology 160

Technology LMS System Review 160

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. Forget “normal.” CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 8, 2021

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Change and uncertainty are unsettling, which is why, WBT Systems says, it’s more important than ever to practice empathy. Jodi Harris, Content Marketing Institute ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Stick up for it.

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 14, 2018

What to do, what to do… WBT Systems has a suggestion for you: get your learning on. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). Claire Axelrad, GuideStar ).

Vermont 285

Vermont DC Washington Education 285

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MARCH 19, 2021

WBT Systems suggests setting aside time to reflect back on a year of pandemic winter, do some spring cleaning, tend to the plants in your care, and fertilize your soil—four activities that will renew your association spirit. Two proven tips to increase your newsletter’s open and click rates. Celebrating a new season. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Offer ad space in your organization’s newsletter. Offer certifications or accreditation programs.

Revenue 98

Revenue Tips Certificate Social Media 98

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Enjoyable, because the system is constantly being fed and nourished with new, interesting, personalized content. The second layer is the content development team.

Certificate 109

Certificate Discount Team Content 109

Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Stick up for it.

LMS 120

LMS Tips Mooc Social Media 120

WBT Systems

MAY 23, 2017

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Include learning tips in your newsletters, for example, suggest opportune moments for learning throughout a typical member’s day. How to Help Your Members Develop the Learning Habit.

How To 210

How To LMS Tips Class 210

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. Reprinted with permission.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

GrowthZone

NOVEMBER 23, 2020

Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. In a nutshell, an AMS provides associations and chambers of commerce with an all-in-one management system to: Grow membership. Marketing automation. Generate revenue.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Newsletter suggestion.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 16, 2023

WBT Systems explains what associations need to know about launching a podcast and how a podcast can contribute to the success of your professional development programs. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Event planning. Location: Silver Spring MD.

Project 195

Project Tools Revenue Metro 195

Aptify

AUGUST 16, 2019

In addition, you can include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter. . Connecting your career center and your LMS: .

LMS 69

LMS Newsletter Revenue Course 69

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 365

Montana Content Price Strategy 365

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

MemberClicks

SEPTEMBER 13, 2022

This organization offers space for additional farm and livestock information, and open text fields for personalized messages, more information about the farm, and any other certifications. This optional drop-down field for your association membership form lets you measure your marketing tactics—and amplify the ones that worked!

Sample 52

Sample Ohio Nevada Software 52

Reid All About it

MARCH 29, 2019

WBT Systems shares ten ways you can help members save time while engaging with your association. MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. David Epstein (Host), Marketing Director, Bizzabo.

Arlington 170

Arlington DC Certificate Washington 170