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JUNE 25, 2021

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Virtual conference pricing. Virtual expo. Exhibitors.

LMS 361

LMS Revenue Tips America 361

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SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 256

LMS Revenue Arlington Education 256

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membersuite

SEPTEMBER 10, 2022

Now, with increasing inflation, we’re still tweaking our routines and habits, especially our spending habits. You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different.

Price 135

Price Discount Marketing Newsletter 135

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. A true LOL.

LMS 329

LMS Montana Revenue Price 329

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

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SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. More info/register (fee for non-MPI members). Diversity and inclusion in marcomm.

Case Study 285

Case Study Content Montana Price 285

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. Marketing fundamentals. Rethink sponsorship.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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JULY 17, 2020

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Good question.

Montana 341

Montana Revenue Strategy Conference 341

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Ready to launch your membership campaign, but wondering where to start?

How To 130

How To Discount Social Media Software 130

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FEBRUARY 19, 2021

Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Learning gamification. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Membership recruitment. Board strategy.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

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APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement.

Revenue 363

Revenue Strategy Team Content 363

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. All events are at Eastern Standard Time and online unless otherwise noted.

Team 195

Team Technology Certificate Revenue 195

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Members and employers need help bridging the skills gap and validating competencies. 10 Online Fundraising Best Practices for Small Nonprofits. Tue 3/12 at 1 p.m. – More info/register.

LMS 170

LMS Price DC Washington 170

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MAY 8, 2020

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. and I can tell you, NDP Live was not a boring online event.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Mixed-age learning programs. Eye-opening.

Video 195

Video Technology Content Strategy 195

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. Rick Bawcum at Cimatri gives quite a primer on the association technology integration challenge. Integration woes. Quick hits.

Content 195

Content LMS District of Columbia Tips 195

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SEPTEMBER 30, 2016

The future of learning has been on my mind lately. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Hybrid workplace challenges. Market needs. non-members) would like.” non-members) would like.”

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate.

Tips 41

Tips Video Content Marketing 41

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JULY 14, 2023

Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. One overlooked source of intentional learning is boardroom dissent.

Education 39

Education Price Tools Technology 39

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MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Online community. Promoting credential value.

Arlington 41

Arlington Project DC Technology 41

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Next time, I’ll increase the amounts. member, participant, etc.)

San Diego 370

San Diego Price Strategy Education 370

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. rasa.io ). Tue 9/4 at 2:30 p.m. Host: PCMA.

Chicago 37

Chicago LMS Washington Tools 37

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Event and learning data. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The most important element in marketing and communications is segmentation, says MemberSuite.

Columbus 39

Columbus North Carolina LMS millennials 39

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OCTOBER 16, 2020

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference.

Indiana 221

Indiana Review Education Conference 221

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NOVEMBER 5, 2021

He suggests ways to cultivate that mindset at your organization—and it starts with learning. Education pricing. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Dominic Price, Atlassian ). EDT* – NYSAE Engagement Lounge: How to Show Up as a Leader. Quick hits.

Survey 195

Survey Revenue Price Team 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). – Member ROI Simplified: Safeguarding Your Organization’s Future. Fri 11/6 at 10 a.m.

Learning Management System 285

Learning Management System Education Communications Technology 285

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APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. More info/register (fee for MPI non-members). The survey closes Friday, April 30. Speaker diversity. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 126

Content Marketing How To LMS 126

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98