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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Technology will make or break the employee onboarding experience.

Education 256

Education New Hampshire Tips Technology 256

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. Dull new world.

Revenue 256

Revenue Price Denver Tools 256

NXUnite

MARCH 18, 2024

In this guide, we’ll discuss five impactful ways to leverage this technology. Offer certification programs. Certification programs offer significant value for association members, providing tangible credentials and recognition of expertise within their respective fields. First, let’s take a closer look at what an LMS is.

Software 130

Software LMS Library Certificate 130

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AUGUST 11, 2023

A few of them might surprise you, but they’re essential for technology project success. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

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DECEMBER 1, 2023

Project success stories. Good things happen when you have good relationships with technology partners. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Go on a whirlwind tour of some of our recent projects.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. But as a leader, what does it take to harness the power of your data to deliver on the promise of this new technology?

Revenue 272

Revenue Innovation Education Tools 272

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Host: Brandt Krueger, founder Event Technology Consulting.

Certificate 322

Certificate Technology Communications Revenue 322

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. More info/register. Fri 6/18 at 12 p.m. – EventTech Chat.

LMS 369

LMS Certificate America Committee 369

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SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

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FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Is it getting a certification?

Revenue 318

Revenue Discount Analysis Marketing 318

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Jake Toohey, Senior Digital Consultant, Adage Technologies. No value, no project.

Certificate 369

Certificate Revenue Conference North Carolina 369

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SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 12, 2024

These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions Guest: Cecilia Sepp, Principal & Founder, Rogue Tulips Consulting *All events are online at Eastern Standard Time unless otherwise noted.

LMS 266

LMS Member Engagement Education Revenue 266

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DECEMBER 17, 2021

MemberSuite explains how to help your team overcome change fatigue when you’re planning an AMS or other technology implementation. This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. How to improve your content marketing SEO.

Proposal 195

Proposal Project Austin Certificate 195

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Credentialing on the blockchain.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Fri 3/25 at 12 p.m. – EventTech Chat.

Revenue 195

Revenue Content Virginia Technology 195

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MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

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JULY 2, 2021

Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Focus your attention on one audience at a time.

Technology 370

Technology Strategy System Education 370

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Technology has its own momentum.

Strategy 272

Strategy Video Technology Innovation 272

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? They stay on top of online learning trends and are familiar with learning systems and other association technology. How LMS Consultants Help with Requirements Analysis.

LMS 165

LMS Learning Management System Proposal Blended Learning 165

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Technology 367

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MARCH 5, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Website Redesign and Management: Straight Talk and Things to Know Before Starting Your Next Project. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Meet the experts who can solve your technology challenges.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Kiana Minkie, Marketing Content Specialist, Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Host: Brandt Krueger, founder Event Technology Consulting. More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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JANUARY 14, 2022

Nikhil Basu Trivedi gathered insight from 50 of technology’s top thinkers on what they see coming in the year ahead. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Team 195

Team Technology Certificate Revenue 195

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NOVEMBER 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JANUARY 28, 2022

Josh Bersin is always insightful about the future of work, technology, HR, and learning. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fascinating stuff. Work in 2022. Bwah ha ha!

Newsletter 195

Newsletter Survey Team Software 195

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APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Quick hits.

Education 354

Education Technology Strategy Revenue 354