Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Wes Trochlil ).

Education 354

Education Technology Strategy Revenue 354

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

.orgSource

MARCH 18, 2024

Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. You’re stuck using revenue growth as the primary measure of success when you could focus on impact.”

Examples 88

Examples Revenue millennials Strategy 88

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 63

Revenue Course Education Team 63

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people.

How To 362

How To Process Tools Team 362

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS 172

LMS Course Price Team 172

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Tip #8 – Outsource.

Tips 215

Tips LMS Mooc Social Media 215

YourMembership

JUNE 12, 2014

Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. And as an added benefit, prospects registering on an association’s career center have given permission through their registration, for you to market to them directly.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. You’ll notice that right away below the fold. Innovation Trigger.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. Tue 2/18 at 1 p.m. Host: ASAE.

DC 243

DC Content Education Washington 243

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Tip #3 – Outsource.

LMS 120

LMS Tips Mooc Social Media 120

GlowGlobally

SEPTEMBER 18, 2010

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How is Certification Perceived in China? Membership. Public Affairs. by Peter Turner.

Marketing 60

Marketing Certificate Newsletter Products 60

Achieve

MAY 5, 2023

Reward top-performing fundraisers with a free dinner certificate or branded swag. For instance, Double the Donation’s guide to marketing matching gifts recommends nonprofits hosting P2P matching gift drives create a matching gifts explainer page to keep supporters informed. Make it a competition. Event and contact information.

Strategy 52

Strategy Portland Recruiting Recruitment 52

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

GrowthZone

JULY 24, 2018

This is referred to as software as a service (SaaS). Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Popular Association Software Platforms.

Software 84

Software Association Management Austin Atlanta 84

Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. Member engagement and non-dues revenue. Live events. Learning opportunities.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive. Host: American Marketing Association.

DC 150

DC Washington Social Media Tools 150

Reid All About it

AUGUST 19, 2022

Hear how to view the practice of networking in a different light, expand your frame of reference about what a network can be, and develop ideas for the ‘now what’ phase so a connection can be more effective and mutually beneficial. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association.

Technology 43

Technology Software Cost Products 43

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. A product that was a big revenue driver a year ago, may have lost its appeal. What is the trend in sales over time?

Products 282

Products Analysis Price Revenue 282

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Associations Now

SEPTEMBER 9, 2015

” Mayor and McCrimons, president of Philanthropy Works, shared these ideas with attendees at the 2015 ASAE Marketing, Membership & Communications Conference in June, in a Learning Lab titled “Memberball: Increasing Member Engagement and Satisfaction Through Innovative Data Analysis.” “When were those home runs hit?

Minnesota 40

Minnesota Analysis Certificate Sample 40

AMR Management Services

MARCH 29, 2012

Nonprofit refers to an entity’s incorporation/organizational status as governed by state law, whereas “tax-exempt” refers to federal income tax exemption governed by the Internal Revenue Code. Engle Earns Meeting Planner Certification. The c3 and c6 are two common IRS tax-exempt statuses for nonprofits.

Library 64

Library Kentucky Organization Analysis 64

Reid All About it

SEPTEMBER 20, 2019

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. or subscribe for updates.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Kiana Minkie, Marketing Content Specialist, Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Protech

MARCH 30, 2023

To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities. Make it easy for members to track their current certifications and future accreditation goals through Protech’s membership portal.

Software 52

Software Association Management Directory Discount 52

ChatterBachs

SEPTEMBER 21, 2011

” Doesn’t that give you a different frame of reference and challenge your assumptions? Karen Gonzales of Destination Marketing Association International presented on “Innovating Your Membership Expectations” The biggest takeaway I have here is that “Membership is not just about revenue.

Innovation 28

Innovation Technology DC Certificate 28

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Continuing education and certifications. It can also serve as a revenue stream for your organization. Mentorship program.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Continuing education and certifications. It can also serve as a revenue stream for your organization. Mentorship program.

Directory 52

Directory Certificate Discount Survey 52

Disciple Media

MAY 16, 2022

Staying put means fewer overheads, plus you can reallocate time spent travelling to your actual revenue-generating activities. How should you market yourself? If there are some who resist the move you will need to decide whether to keep seeing them in person or refer them to another PT. As of this writing, it’s £1.65.

How To 36

How To Social Media Certificate Library 36

GrowthZone

NOVEMBER 23, 2020

Generate revenue. This type of platform is referred to as software as a service (SaaS). Marketing automation. Email marketing. Email marketing. E-business tools support multiple revenue streams. Education subscriptions and certifications. What is Association Management Software (AMS)? Fundraising.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. In one of those seeing-something-everywhere-all-of-a-sudden phenomena, I’ve come across several references to stakeholder capitalism lately. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

MemberClicks

JANUARY 6, 2022

Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. This kind of conference that’s open to the public is not only a way to highlight your membership benefits, but it can also serve as a revenue stream for your organization.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. This kind of conference that’s open to the public is not only a way to highlight your membership benefits, but it can also serve as a revenue stream for your organization.

Recruiting 52

Recruiting Recruitment Discount Social Media 52