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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

Survey 150
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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

By providing valuable industry insights, like surveys or industry data and training, associations enhance the perceived value of membership, encouraging retention and engagement. Once they completed the survey, they gained access to previous weeks’ responses, helping to foster a sense of engagement and community.

Revenue 169
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Association Brain Food: 4.5.24

Reid All About it

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. 2024 membership pains. Gamification at events.

Revenue 256
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Association Brain Food Weekly: 7.31.20

Reid All About it

s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Virtual certified.

Montana 362
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9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. The corporate version offers licensing deals for compliance, frontline, and introductory training; professional development; and certificate programs. Exclusive events.

Price 135
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Association Brain Food: 1.12.24

Reid All About it

Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. More info/register.

LMS 266
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Association Brain Food: 3.17.23

Reid All About it

Professionals for Association Revenue released their Association Business Development Landscape Survey report. The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store). Gen Z in the workplace. Newsletters.

Revenue 205