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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication. Read on to learn more.

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Member engagement approaches for associations in 2021

Aptify

If you’re like most association professionals, engaging your members is a top concern. It’s especially challenging as so much of our world has moved to virtual communications. An association industry study by Community Brands shows that member engagement and loyalty are still strong. But there’s good news.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Is there any friction at any point in this journey?

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Make your events more engaging. Refine your communication strategies.

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6 tips to create a volunteer group and successfully launch DEI initiatives

Nimble AMS

In the manual you’ll also want to include your association’s mission statement, goals and long-term plans, a directory of staff and volunteers, a list of Board of Directors and other committees, the reimbursement policy, and the termination policy. . Keep your volunteer training interesting by making orientation content engaging.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.