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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

These webinars were repurposed from existing content, along with content from committee members volunteering as subject matter experts. In their last year as students, the association shared content about the certification program, offering opportunities for these students to take the course even though they could not certify.

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Association Brain Food: 4.19.24

Reid All About it

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. Education + mentoring. Decline of trust.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Distraction is an occupational hazard for all of us.

Revenue 256
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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256