Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

ISAE

MAY 13, 2024

In this guide, we’ll walk through how you can use your association management software (AMS ) to implement strategies that help you add value to your memberships, communicate more effectively, and offer innovative experiences. Refine your communication strategies. Make your events more engaging.

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Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Credit card processors. More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Virtual conference attendee’s attention.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) Member communications.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Host: ASAE Young Professionals Advisory Committee Mon 4/24 at 8 a.m. Membership marketing. More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

NOVEMBER 10, 2023

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). s DE&I committee. Unlike social media, a mobile app serves as a centralized communication channel for your members. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. High-performing committees. Membership strategies. Virtual meeting practices. Get on board!

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Log on in March as we discuss, among other things: How can work done by the DEI committee be augmented/supported by this community?

Committee 195

Committee Education Software Technology 195

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Bonus idea: a competencies matrix for staff committee liaisons—brilliant! The War for Talent: How to Recruit and Retain the Right People. Yet, not all measurement strategies are created equal. Volunteer training. Host: JUNO.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

MemberClicks

AUGUST 15, 2022

Hello, non-dues revenue!). A learning management system could help with recurring committee or board meetings. Having a platform where you can simultaneously host and store information related to that committee (or the board, or membership group, etc.) BONUS VALUE: Non-Dues Revenue. Getting the most of your LMS.

Learning Management System 95

Learning Management System System LMS eBook 95

Reid All About it

APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

Associations Now

JULY 17, 2017

If you’re on the hunt for a CEO job, it’s good to have some hard numbers to talk about—how much you’ve increased revenue, membership, attendance, and so on. But that’s not the only thing a recruiter and hiring committee are looking for. So what are recruiters and hiring committees looking for?

Recruiting 55

Recruiting Recruitment Committee New York 55

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

DECEMBER 3, 2021

5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Using Event Media to Drive Revenue for Your Meeting. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

YourMembership

MARCH 7, 2016

However, it is easy to sometimes lose track on just how much it costs to recruit one new member as opposed to retaining one when renewal time comes around. Volunteered for committees or other leadership opportunities? The strategy above for retaining new members can easily be extended to your established membership as well.

Recruiting 150

Recruiting Recruitment Membership Management Report 150

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Tom Morrison

APRIL 6, 2015

When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yes, they pay some attention to current members, but the raw focus is "How many members did we recruit this year over last year." Absolutely.

Recruiting 40

Recruiting Recruitment Member Engagement Committee 40

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Advance their career (17 percent). Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

OCTOBER 5, 2018

Join your colleagues from the DC-area’s leading associations for leading-edge content, top-notch networking, and lessons learned about “Crafting a Digital Strategy,” “Effective User Experience,” and “Optimizing Your Website for Ongoing Success.” . – Association Palooza VI (Washington DC).

DC 170

DC Washington Tools Certificate 170

ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations. Start procuring auction items.

Team 52

Team Software Event Planning Social Media 52

Smooth The Path

JANUARY 10, 2019

Revenues, renewal rates, opens, clicks and the number of attendees are a few examples. Can you recruit enough volunteer leaders, committee chairs, members, speakers, and writers to get the work done? There are many ways to measure the health of an association. Do new members renew after the first year?

Committee 84

Committee Recruiting Recruitment Revenue 84

.orgSource

FEBRUARY 13, 2023

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. Although money may be the object of concern, the triggers for loss are frequently pulled by circumstances outside the finance committee’s scope. Strategy sessions, workshops, or committee meetings are better choices.

Strategy 88

Strategy Innovation Process Products 88

Reid All About it

SEPTEMBER 10, 2021

Presenters: Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Increasing Membership Engagement via Effective Learning Strategies. 1 CAE credit.

Strategy 195

Strategy Content Education Tips 195

Association Success

OCTOBER 26, 2020

MORE: 5 signs your association’s strategy needs a refresh. Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. Common to all these engagement strategies is authenticity and creating a targeted experience.

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. 1 CAE credit. Tue 7/27 at 1 p.m. Host: OnBoard.

Video 195

Video Technology Content Strategy 195

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology. Content audit. Fri 10/16 at 2 p.m. 1 CMP credit. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221