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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Both of these strategies can be effective, especially when used in combination with each other. Segmentation refers to dividing supporters into groups based on shared characteristics.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment.

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Strategies for Association Micro-Learning

GrowthZone

Assets can be an affordable communication tool, easily produced and maintained. Get strategies and tips for getting. young professionals to join your association >> Don’t miss out on the big (macro) picture: Have a micro-learning strategy. e-Learning courses. Flashcard-software to help with memorizing.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. With an intuitive and comprehensive email marketing strategy, you’ll work to increase your member engagement and retention, giving your associates an invaluable return on their investment.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.

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How to Make Analytics a Priority – Finally!

Association Analytics

Of course, they are valuable assets, but data is, too. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. You can identify which member acquisition strategies drive the highest LTV members, then double down on those.

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Association Brain Food: 1.12.24

Reid All About it

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. At Locus, Cory Doctorow says, “Of course AI is a bubble.” She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Need to reignite your spark?

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