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Creating an Event Communication Plan

MemberClicks

…but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an event communication plan that takes into account what you should tell them about before, during, and after the event. What is an Event Communication Plan? Attendee Feedback : Communication got both ways.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. How clearly are you communicating these benefits to members? They were spending over $100,000 delivering CPE courses that members said they wanted but were, in fact, not taking.

Revenue 320
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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Where community fits in: Add new, high-traffic advertising space.

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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Decline of trust. 1 CAE credit.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Distraction is an occupational hazard for all of us. Gen Z education.

Revenue 256
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Association Brain Food: 3.8.24

Reid All About it

What tools have worked/haven’t worked in capturing that information? Find out how generative AI is transforming social media workflows, best practices on leveraging AI for social media marketing, and how brands can benefit from a more unified approach when harnessing gen AI because of better data unification and therefore models.