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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Automate your communications. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Updated member data is essential for communicating with your members and understanding their reasons for getting involved with your association.

System 192
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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Did You Know: New Members Receive the Majority of Targeted Member Communications

Association Adviser

Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. percent of respondents.

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. Are you actively marketing? They can enlighten you about problems with communications. When you clearly define your market, you are more likely able to reach them.

How To 52
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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. Are you actively marketing? They can enlighten you about problems with communications. When you clearly define your market, you are more likely able to reach them.

How To 52