Higher Logic

MAY 1, 2018

You also need sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time. When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software.

Strategy 120

Strategy Tips Discount Software 120

ISAE

AUGUST 30, 2023

Designing a Compelling Events Page: 4 Effective Strategies By: Ira Horowitz If you want attendees at your association’s events, a compelling Events page on your website is a must. The visual look of the Events page sets the tone for the event. Let’s get started! Hone the visual look of the page.

Strategy 52

Strategy FAQ Video Process 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

Strategy 98

Strategy Video Project Communications 98

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. However, long before the event even happens, your team has to be on the move. Attendees make the event planning and management world go round, after all.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. More info/register. Mon 6/19 at 8 a.m. –

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

Blue Sky eLearn

FEBRUARY 18, 2021

To set your association’s virtual service event up for success, leaders should: Define goals and create a schedule. Construct a communication plan to engage members. Assess your data to create a long-lasting strategy. Construct a communication plan to engage members. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Find out about media literacy, fact-checking, crisis communications and online reputation management. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Think about what your long-term goals are, whether it’s to increase member retention or encourage community-building. Email marketing. Live events. Email marketing. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

APRIL 29, 2024

How to Create an Attendee Engagement Strategy that Impresses An engagement strategy is a written plan that outlines how you can best interact with your audience. A strategic engagement plan serves to focus planners on specific elements of an event and how to maximize engagement and the overall experience of each.

Software 52

Software Social Media Survey Technology 52

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

Reid All About it

MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted.

Revenue 195

Revenue Content Virginia Technology 195

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Plan your content strategy. Connect with your audience in a new way. If that’s the case, you’ll need video equipment and editing software.

Event Planning 52

Event Planning Software United States Maine 52

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. More info/register. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. Host: American Marketing Association. More info/register. Host: Omnipress.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. Guest: Robb Lee, Chief Strategy Officer, ASAE.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. Host: Blue Sky eLearn Speakers: Ronnie Dudek, Director of Streaming & Production Services; Jesse Pitzler, Senior Virtual Events Producer; and Robbie Shedd, Director of Live Events, Blue Sky eLearn Fri 6/2 at 4 p.m.

Technology 195

Technology Education Arkansas Leadership 195

AssociationChat

JUNE 6, 2023

Association Chat Calendar – 2023 – June Thursday, June 8, 2023, 2 pm ET – “Empowering Values in Event Planning: A Conversation with Brad Weaber on Building Social Impact with SocialOffset” In this episode of Association Chat, join host KiKi L’Italien as she sits down with Brad Weaber.

Las Vegas 64

Las Vegas Metro Event Planning New York 64

Reid All About it

JUNE 19, 2020

Inclusion strategy. They explain how communication plays a huge role in that effort. Virtual event benefits. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Most companies use their marketing budgets for sponsorships and partnerships. More info/register. Host: Matchbox Virtual Media.

Video 221

Video Conference Revenue Industry 221

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

MemberClicks

NOVEMBER 30, 2023

Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills. Member Communications: A big part of your success lies in how well you communicate with your members.

Association Management 52

Association Management Tools Tips Software 52

Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Seven predictions about the future of events from Marco Giberti, author of Reinventing Live: The Always-On Future of Events. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Tue 9/29 at 12 p.m.

Case Study 285

Case Study Content Montana Price 285