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Leverage your online community for maximum member engagement and loyalty

Nimble AMS

Your members want to connect. The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. Is your association maximizing the reach of your online community? Keep guidelines relevant. Involve staff.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually. Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. You can also find online communities on Twitter (X), Instagram, TikTok, and Reddit.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication. Read on to learn more.

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7 essentials for your association’s online community strategy

Nimble AMS

Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. For example, at the highest level, your goals might be to: Grow your existing online community . Recruit more members . Improve member engagement . Community guidelines.

Strategy 133
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Association Brain Food: 12.22.23

Reid All About it

Fíonta provides a recap of a recent UST webinar in which their co-founder Dr. Lisa Rau described ways associations can leverage AI, risks of using AI and guidelines for implementing AI responsibly. Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. AI for associations.

Analysis 291
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making. When strategy doesn’t filter through departments, communications lose that impact.

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Association Brain Food Weekly: 5.16.16

Reid All About it

How do know when it’s smart to partner up on programs for your members? What are some guidelines for navigating affinity programs and partnerships? A good report informs and influences action. How can you uncover and make use of buried data to better serve your members? Ben Martin, CAE, of Online Community Results.