Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Association Adviser

APRIL 2, 2019

We’ve all assumed we know what we’re doing when it comes to association communications, and we’ve all been humbled to discover that’s not always true. The 2019 Association Communications Benchmarking Survey is your way to provide this type of help. Seeing how your responses compare to your peers in similarly situated associations.

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How To Survey Communications Video 61

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

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Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

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Chicago Newsletter Mooc Education 200

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

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Association Adviser

APRIL 19, 2018

Like the ocean, the association community is always in motion. Novel ways of communicating with members develop while outdated channels fade away. New generations of potential members arrive on the scene eager to participate but with communication preferences different from the old guard.

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Survey Communications Maine Report 60

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members? This all sounds great – but how does it look in practice?

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Newsletter Maine Content Examples 189

NXUnite

OCTOBER 19, 2023

Here’s what we’ll cover: Online Shopping Fundraisers: An Overview Benefits of Online Shopping Fundraisers How to Launch an Online Shopping Fundraiser With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Analyzing this information serves two main purposes.

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Revenue Email Marketing Social Media Marketing 130

AssociationChat

SEPTEMBER 22, 2021

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. How to Strengthen Your Association’s Value Proposition. TRANSCRIPT. SUMMARY KEYWORDS.

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Achieve

DECEMBER 8, 2022

is best, you should use all of your communication channels to cultivate relationships with donors. . nonprofit marketing. , marketing videos that illustrate your nonprofit’s mission. The ability to directly interact with followers is what stands out about social media as a communication platform, so make use of it!

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Social Media How To Newsletter Content 52

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

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Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple. AMR MANAGEMENT SERVICES.

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Content Marketing Strategy How To 64

Protech

MARCH 11, 2020

By Brian Smith, Communications Specialist . For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. There are three main categories of data analytics : . ” .

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How To LMS Certificate Course 81

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Content 360 is a content strategy program which is designed to increase communication effectiveness for associations.

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Content Marketing Social Media Maine 61

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Find out how to overcome the barriers to entry and start offering successful digital events. 1 CAE credit.

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Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

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LMS Certificate America Committee 369

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. How do your association’s metrics stack up? Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Marketing Automation [Explained].

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Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. WBT Systems describes how to establish a high-performing professional development committee. Get on board!

Revenue 195

Revenue Committee Strategy Technology 195

Expo Logic

FEBRUARY 27, 2020

Event Personalization is a Marketing Must. The main way to achieve personalization is through event technology. Make use of event colors and logo and create a consistent look and feel to your event that survives from registration all the way to post-show communications. Keeping Up the Email Marketing Until the Event is Primary.

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How To Discount Email Marketing Price 36

Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. More info/register.

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Project Tools Revenue Metro 195

Higher Logic

MAY 16, 2019

I define and see the impact of digital transformation for associations using three main pillars. And you understand how it impacts your view of companies and organizations. How to Adapt Your Digital Strategy for the New Member Journey. The 3 Pillars in the Digital Transformation of the Member Journey.

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Member Experience Technology Content Communications 196

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying.

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Nashville Chicago DC Maine 153

Expo Logic

FEBRUARY 26, 2020

Style your registration website after your main company website. By keeping registration records in your database, you will be able to pull accurate reports and execute follow-up marketing anytime you need. Katie Cook Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.

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How To Revenue Proposal Process 36

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" This is easy to do using marketing automation’s web tracking feature. Everyone uses email. Well luckily, there is!

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Blue Sky eLearn

NOVEMBER 7, 2018

How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. How does Generation Z differ from Millennials? According to Inc.com , here are some of the main differences: 1. 74% of Generation Z prefer to communicate face-to-face with colleagues.

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millennials Maine Course Class 163

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

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Tips FAQ Education Sample 211

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

FEBRUARY 15, 2017

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. Face time for Tony Veroeven, CSIA’s exchange community manager, means signing on to Skype. “An

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Kansas Kansas City How To System 82

Higher Logic

FEBRUARY 12, 2019

Imagine you’re the main point of contact or user of the software element your company has purchased. Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Related : Blog Post - The Value of Community in Customer Success.

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Software Process Tools Case Study 159

Reid All About it

NOVEMBER 26, 2021

. – The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. How the Pandemic Has Reshaped Digital Work and Content.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Disciple Media

MAY 29, 2020

Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. However, most groups end up full of trolls, negative comments, or competitors trying to “steal” community members. Great Choice!

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How To Social Media Content Library 36

Blue Sky eLearn

NOVEMBER 7, 2018

How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. How does Generation Z differ from Millennials? According to Inc.com , here are some of the main differences: 1. 74% of Generation Z prefer to communicate face-to-face with colleagues.

millennials 120

millennials Maine Course Class 120

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying.

Nashville 150

Nashville eBook DC Chicago 150

Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. CAE credit.

Montana 341

Montana Revenue Strategy Conference 341