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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming.

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Association Brain Food: 3.8.24

Reid All About it

Social Media & AI Bootcamp Series 2024: Generative AI in Social Media Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. Gen Z and subscriptions. CAE credits.

Iowa 256
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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Member mobile app.

DC 261
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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them.

Survey 118