Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. I’m happy to feature it as long as it’s not too product-centric. Procrastination. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. I’m happy to feature it as long as it’s not too product-centric. He says you can’t hope your way out of “these perilous and unforgiving situations.”

Arlington 261

Arlington Los Angeles Atlanta Technology 261

NXUnite

FEBRUARY 19, 2024

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing.

Examples 130

Examples Analysis Software Library 130

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Products not endorsed by GrowthZone or its affiliates. COMMUNICATIONS. Whispli : Free platform to keep an open line of communication with employees.

Resources 158

Resources Software Video Class 158

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. I’m happy to feature it as long as it’s not too product-centric. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges.

LMS 266

LMS Revenue Education Strategy 266

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). I’ll be happy to feature it as long as it’s not product-centric. I’ll add more in the coming weeks. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’m happy to feature it as long as it’s not too product-centric. Non-dues revenue. Hot association topics. Fri 1/5 at 4 p.m.

Revenue 277

Revenue LMS Price Education 277

Higher Logic

FEBRUARY 27, 2018

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. As a remedy, the communications team looked for a way to connect people within – and across – businesses. Individual Communities for Individual Brands. Bringing Disconnected Employees into a Shared-Services Business.

Kansas City 180

Kansas City Library Kansas Team 180

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. David DeCillis, Senior Product Specialist, ARG.

San Diego 195

San Diego Education Social Media Content 195

Higher Logic

FEBRUARY 27, 2018

Ascend Learning uses 12+ brands to deliver custom products and services to high-value industries like healthcare. As a remedy, the communications team looked for a way to connect people within – and across – businesses. Individual Communities for Individual Brands. Bringing Disconnected Employees into a Shared-Services Business.

Kansas City 136

Kansas City Library Kansas Team 136

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I’ll be happy to feature it as long as it’s not too product-centric. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

JUNE 15, 2017

Those are the same reasons why business executives are starting branded online communities. Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. See the full customer success infographic.

Products 191

Products Revenue Library Cost 191

Higher Logic

NOVEMBER 30, 2017

They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products. The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments.

Team 174

Team Video Content Library 174

Higher Logic

APRIL 20, 2016

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. How vendors can enhance community engagement. Standalone libraries. Featured resources.

Directory 120

Directory Library Case Study Resources 120

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

WBT Systems

APRIL 25, 2017

EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

LMS 252

LMS Certificate Library Education 252

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Disciple Media

DECEMBER 27, 2023

Content library This approach offers access to a pre-existing library of content. Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. Community Here, the value lies in being part of a community of like-minded individuals.

How To 36

How To Library FAQ Content 36

Aaron Wolowiec

MAY 10, 2016

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An

Social Media 100

Social Media Case Study Library Communications 100

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Event management: Plan, communicate and take registrations for your events. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 141

Tools Software System Library 141

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Introduce new members by inviting them to submit a short video about their products/services. Communicate the serious things , like legislative issues and industry news. VIDEO TOPIC IDEAS. VIDEO TIPS.

Video 111

Video Social Media Library Revenue 111

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Associations find out which vendors and products could be a good fit based on functionality, experience, costs, and project approach. How are you positioned in your market?

LMS 155

LMS How To Sample Proposal 155

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). I’ll be happy to feature it as long as it’s not product-centric. Host: ASAE Marketing Council Section. SmartThoughts ).

Washington 186

Washington DC Library Tips 186

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Together, they manage more than 78 billion square feet of property and annually purchase more than US$526 billion in products and services. Erin Sevitz, IFMA.

Houston 77

Houston Florida Nashville Library 77

Higher Logic

OCTOBER 9, 2015

Every organization needs to remember: you’re nothing without your community. Whether it’s customers applauding, complaining or anticipating the latest product, or members of an industry trying to connect and affect a positive change, it’s the people who power what’s next. Communities serve as a guide for crowd-sourced innovation.

Organization 120

Organization Library Survey millennials 120

Higher Logic

NOVEMBER 10, 2016

Our support was really a communications black box,” said Bruffey. We had little or no direct communication with our users, and many of them felt they were being left to fend for themselves.”. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience.

Library 180

Library Maryland Project Software 180

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Membership management software facilitates communication with members. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library. Finally, what you came here for: this week’s list of free professional development for the association community.

North Carolina 158

North Carolina Chicago Washington DC 158