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SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms.

LMS 266

LMS Revenue Education Strategy 266

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. She explains how to get in front of prospects, make an impression on them and communicate the value of membership.

Revenue 256

Revenue Strategy Price Newsletter 256

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Add your association’s name to the sign-on letter before they present it to Congress next week. So, let’s move on to the rest of your weekend reading. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. The competition for talent is as tough as ever.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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MARCH 11, 2022

Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy. Presenters: Christopher Deubert, General Counsel, DC United. More info/register. 1 CMP credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Instead of merely presenting dry numbers or facts, weave them into a compelling narrative. The event team might be eyeing a better registration system, while marketing focuses on a new email tool.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

Blue Sky eLearn

DECEMBER 6, 2019

Your website should host general information and present it in an aesthetically pleasing and easily accessible way. This way, your team won’t send out communications with outdated information and have to deal with manually changing it themselves. Investing in an LMS lets your association offer classes online. Message board.

Member Engagement 232

Member Engagement Directory Tips LMS 232

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Education + mentoring.

Newsletter 250

Newsletter Content Social Media Education 250

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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MARCH 26, 2021

The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. Presenters: Wendy W. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. LMS Demo Day. That stinks.

Innovation 259

Innovation San Diego LMS Strategy 259

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. The Freestone LMS team is here to help! How Freestone LMS can help with learner engagement Ready to drive learner engagement at your continuing education program?

LMS 93

LMS Education Course Class 93

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DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. Communicating with Authors: How Do Societies Stay Connected with Their Authors? So far, reading an article here and there, I’m liking it. Career flux. Gen Z and subscriptions.

Iowa 256

Iowa millennials Texas Strategy 256

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Presenter: Colin Murphy, Idealware.

LMS 221

LMS Software Revenue Cost 221

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. Host: Community by Association. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Presenters: Michael Hoffman, CEO of Gather Voices.

Revenue 370

Revenue North Carolina Industry Technology 370

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. . More info/register.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JANUARY 28, 2022

Presenter: Tony Rissley, Expo Auctions. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. More info/register. Fri 1/28 at 1 p.m.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

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JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. More info/register (ASAE Marketing Professionals Community). Member mobile app. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Presenter: Keneisha Williams, Founder, Speaker, Consultant, Black in Events. Host: American Marketing Association.

Content 195

Content LMS District of Columbia Tips 195

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SEPTEMBER 4, 2020

Presenters: Ann H. Host: ASAE Technology Professionals Community. Presenters: Duncan Bell, Association TRENDS. Presenters: Jamie Notter, Co-Founder and Culture Designer at Human Workplaces. Presenters: Mary Lou Peck, President & CEO @National Speakers Association. More info/register. More info/register.

Montana 322

Montana LMS Revenue Recruiting 322

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Presenter: Michael Taylor, Vice President, Public Affairs, Kellen. Presenter: Alexandra Mouw, CAE, digital strategist, Results Direct. How to Scale Community Globally. More info/register.

Learning Management System 285

Learning Management System Education Communications Technology 285

Associations Now

APRIL 7, 2020

But effectively communicating takes more than public speaking skills. Trust is a critical element in effective communications. Masiello points to the capabilities of Microsoft Power BI, which allows users to combine hundreds of datasets to view a full scope of internal operations, membership, and future market opportunities.

Communications 59

Communications LMS Guidelines Software 59

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

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APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). Host: PCMA.

LMS 276

LMS Pennsylvania Innovation Education 276

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Administering your LMS and providing call center management. An eLearning consultant can convert your event into digital means using your LMS or virtual event platform.

LMS 172

LMS Course Price Team 172

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Secrets to Communicating Technical Topics to Non-Technical Audiences. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. More info. (1 1 CAE credit).

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | DEI & education. Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. To keep them at bay, find a new blue ocean.”

Revenue 256

Revenue Price Denver Tools 256